The future of digital signage

The future of digital signage
As a world-renowned audio-visual display technology and system integration exhibition, InfoComm 2019 was held in Orlando, Florida from June 12th to 14th. Participants not only learned about the latest trends in the global display industry, but also experienced cutting-edge display innovations.

During the exhibition, Samsung presented various usage scenarios of digital signage to the public, some of which have been widely integrated into our daily lives, such as retail stores and office spaces. Not only that, Samsung also demonstrated many possibilities for the development of display technology in the future.

 

3 “Attractions”: InfoComm 2019 scene

The future of digital signage

In the corner of the Samsung booth, a huge display screen “The Wall Luxury” turned the event venue into a small theater. The Wall Luxury is a modular display based on Micro LED technology. It breaks through the limitations of traditional displays in terms of screen size, ratio, resolution, etc. It also has a borderless design that can be seamlessly integrated into walls and living rooms.

When the screen is not in use, it will automatically display works of art or virtual wallpaper, just like turning the screen into a piece of art integrated into the wall.

The future of digital signage

 

When buying goods, do you want relevant information to be displayed on the screen without bothering the salesperson? Samsung MagicINFO 7 is a digital signage all-in-one system, which can effectively manage the advertising content on digital signs and help consumers view product information instantly.

Through a customized approach and based on AI algorithms, the system can display advertising content in a targeted manner at the right time. For example, when a consumer picks up a cosmetic product from a shopping shelf, the system will immediately sense the corresponding sensor and display product information on the screen (as shown in the picture above). The system can generate a large number of solutions based on the big data of consumers’ shopping patterns and shopping routes.

The future of digital signage
During a meeting, easy and effective communication between participants is essential to achieve the meeting effect. Samsung’s latest Flip 65 is a 65-inch touch screen with fast response speed, which can help participants better share their opinions and make decisions. It also supports seamless wall mount brackets, which can be easily fixed to the wall of the meeting room, effectively saving office space.

02

3 scenarios: cutting-edge technology is integrated into daily life

Advanced display technology will gradually change all aspects of our lives. Scenes that were once only seen in science fiction movies are slowly becoming reality. Offices, classrooms, restaurants, etc., these places where people often stay, show us the rapid development of display technology.

The future of digital signage
Illustrated | In the picture, we can see that this is a group meeting held across the company. The two teams are in San Jose and Seoul. They are conducting video conferences through the Cisco Webex Room Kit. The 4K high-resolution display allows attendees to see text messages clearly, allowing them to discuss better.

Technological innovation has changed the way we work. More and more employees are starting to work at home or in remote meetings, or use other office methods that break through time and space constraints, so as to make their work more efficient. Samsung’s SMART Signage solution reflects this development trend. Samsung is cooperating with Cisco to create the “smart office” of the future.

The future of digital signage
Smart Office combines Samsung’s SMART Signage digital signage product with Cisco’s Webex Room Kit (a collaboration tool that enables remote meetings and content sharing.) to make participants in different office locations feel like they are in the same office Same.

The future of digital signage
Illustrated | This is a middle school math class. A teacher is using Samsung’s Flip display to demonstrate complex forms and pictures to better complete the teaching work. He uses Flip display electronic textbooks to conduct interactive teaching with students instead of unilateral lectures such as “lectures”; all content written on the screen will be sent to students via email for their review. refer to.

Samsung replaced the traditional blackboard with Flip to create a new type of learning environment. Teachers closely link classroom content with real-time updated knowledge to make students more interested. Flip, the “blackboard of the new era”, effectively creates a lively classroom atmosphere that stimulates students’ creativity for teachers.

The future of digital signage
Caption | At lunch, someone likes to buy burgers near the company. As before, today she went to buy hamburgers again. When she arrives at the store, her favorite package is ready; when she makes the payment, the coupons collected in the past will automatically pop up and the bill will be deducted.

In the shopping scene, digital signage will become more and more like an “AI secretary”, customizing the shopping experience for each customer. In the past, display screens could only transmit information to consumers one-way; now, they can provide specialized information based on each consumer’s consumption behavior and preferences.

“By adding touch functions, more sensors and display content management systems and analysis functions to digital signage, we provide a more advanced form of communication with users.” said Kay Hwangbo, signage product planner, Samsung Electronics’ visual display department .

Look to the future

The future of digital signage
We may not be able to pay attention to every change, but digital signage has long been integrated into our lives. In the past ten years, Samsung has continuously promoted the innovation of display technology and has always maintained its leading and innovative position in the field of digital signage.

Looking to the future, Samsung’s pace of innovation will not stop. As a matter of urgency, Samsung is promoting the transformation of traditional concepts, which believes that “signs can only unilaterally provide information to the audience”. Samsung will promote interactive communication methods by analyzing user interests, needs and behaviors.

“The industrial display business has huge growth potential,” said Seog-gi Kim, executive vice president of Samsung Electronics’ visual display division. “It will become a broader B2B business, covering everything from display screens, software, solutions, consulting, content development, and so on.”

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