With the increasing development of commerce and consumption, the demand for digital signage is also increasing. With its networked, digitized, and informatized multimedia digital signage, it has become a bright spot in the advertising media market. Furthermore, from the point of view of the application fields and functional uses of digital signage, it has gradually been integrated into all aspects of people’s life and work. The following editor will reveal the 6 major characteristics of digital signage that are popular in the market:
1. The multi-media nature of digital signage
Digital signage can spread a variety of media information. Information such as sound, text, images, etc. makes ignorant and uninteresting advertisements more vivid and humane. And can give full play to the creativity and initiative of the store.
2. The time domain of digital signage
The ultimate goal of digital signage is to occupy the market share of advertising, and digital signage can surpass the constraints of time and space for advertising. However, most businesses will control the time period to play advertisements, effectively spreading the effectiveness of advertisements.
3. The technicality of digital signage
Digital signage must have certain technical support to help merchants promote sales. It can change traditional concepts and enhance the needs of merchants and customers. For digital signage operations, video editing, computer technology, image processing and other compound talents, can they have a competitive advantage in the market.
4. Personalization of digital signage
In the store, when the salesman sees the customer coming to the door, he feels that the customer is disturbed by strong sales. In terms of the characteristics of promotion, digital signage is one-to-one, rational, non-compulsive, gradual, and low-cost. Humanized promotion, and establish long-term good relationship with consumers through the provision of information.
5. The advancement of digital signage
In the past, businesses used traditional advertisements such as handing out flyers and newspapers, but this was not only a waste of manpower and financial resources, but also not environmentally friendly. However, digital signage is environmentally friendly, energy-saving, and provides various types of communication in multiple directions, and is also easily accepted by the majority of the community.
6. The efficiency of digital signage
Digital signage can store information with a large capacity, can transmit information with a quality and accuracy far exceeding that of other media, and can update information or adjust in time according to market needs, so it can meet customer needs in a timely and effective manner.