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9 Major Trends in Digital Signage for 2023

According to a report by Technavio, the global digital signage market is set to grow by over 33% by 2023. With growth comes new and exciting IoT technologies that will improve the communication experience, heighten engagement with digital signage, and continue to maximize the return on digital signage investment for businesses.

New market for small-pitch LED displays

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change. LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that

Advantages and precautions for use of small-pitch LED display

The small-pitch LED display has the characteristics of high refresh, high grayscale, high brightness utilization, no image retention, low power consumption, and low EMI. It is not reflective for indoor applications, and the display contrast is as high as 5000:1; it is lightweight and ultra-thin, High precision, small space for transportation and use, quiet and efficient heat dissipation. Small-pitch LED display products have a wider color gamut space and faster response speed than ordinary large LED screens, and can realize seamless splicing and modular maintenance of any size. The whole picture played is uniform in color, high-definition lifelike, no abnormal display such as sweat spots and bright lines that are common on ordinary screens, and the picture switching is soft and does not flicker, and the picture quality is very delicate, which is close to the playback effect of a TV. The contrast ratio of 5000:1 can show excellent blackness when the screen is black, and it is the best among similar products. The biggest competitiveness of indoor high-density and small-pitch LED displays lies in the complete seamlessness of the large screen and the natural and true display colors. At the same time, in terms of post-maintenance, the LED large screen already has a mature point-by-point calibration technology. The large screen used for more than one or two years can be used to perform a one-time calibration of the entire screen. The operation process is simple and the effect is very good. When using a small-pitch LED display, pay attention

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