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LCD brightness Brightness represents the amount of brightness of a picture per unit area. Specifically, the density of the amount of light passing through the normal direction of the screen. The unit is [CD / m2] or nit（1 nit = CD / m2).Brightness depends on the amount of light passing through the LCD and color film, and the brightness of the backlight.   LCD backlight requirements: The liquid crystal should have good transmittance; light weight; It should be thin and not easy to damage; The area light source with uniform brightness is the best; Low cost; The light color is pleasing to the eye, the primary color is rich, and the brightness can be adjusted; Low power consumption and easy power supply

Vying for consumers’ attention is a lot tougher now in this new age of content. You need to up your game to compete with online ads. Nonetheless, your outdoor signages can still play a significant role in bringing in more exposure for your brand. To make sure it stands from the rest, you should consider going digital. According to Grand View Research, the overall spending for outdoor digital signage displays reached $21.49 billion in 2020. Experts believe that this trend will only continue to grow in the coming years. So get on with the times and explore how digital signages can become effective marketing platforms for your business to increase sales. With that, here are some useful tips in creating your outdoor digital signages. 1. Choose the right software Going digital with your outdoor signages means investing in a reliable digital signage software. This tool will allow you to manage your signages remotely and in real-time. With numerous options available, you might struggle in choosing the right one for your business. And while there is no such thing as a “perfect” software, there are some digital signage software features and benefits you should look out for. For one, you would want a user-friendly software. After all, not everyone can be experts on programming. You need an intuitive platform that will allow you to painlessly perform and automate essential tasks. Another element you should look out for is security. The digital space is often the hunting grounds for hackers, scammers, and fraudsters. Hence,

Regarding the visual effect marketing of LCD advertising machines, I think all businesses are concerned about how to use LCD advertising mechanisms to make more attractive video content. If the LCD advertising machine does not have any video, just the combination of pictures and text, then it is like that people have no language but only action, and life will be boring without any color at all. The same is true of LCD advertising machines, lacking what is needed to effectively convey information. Dimensions, attractiveness and vitality. Whether you want to attract customers’ attention to the screen content or convey important information, video is more persuasive and attractive than text or static images. How to use the LCD advertising machine to achieve better results The simple explanation is that the video can better express the information to be conveyed, and it is also an effective and direct way to get the audience’s attention. According to a study, 100 people choose a comic and a video, and 85% of them will choose to watch the video. After understanding this, it is much more convenient to use the video marketing of the LCD advertising machine. Merchants can choose to use video marketing to stimulate potential customers when there is a lot of traffic, attract customers’ attention, and leave customers with a clear and unforgettable impression. When potential customers are curious about the video, they will naturally interact with the LCD advertising machine. During the process of interacting with the LCD advertising machine,