what digital signage means

digital signage

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Networked digital signage self-service terminal

Networked digital signage can not only upload content through the network, but also centrally control the equipment through the network. This not only solves the problem of content flexibility, but also allows users to independently update the playback content at any time, improve the quality of digital signage content, and bring many benefits to merchants or enterprises from a long-term perspective. First of all, from the appearance. The types of digital signage display terminals are very diverse. In addition to general products with large screens and high-definition features, there are special products such as special-shaped splicing, transparent display, and naked eye 3D to meet the creative application needs of specific users and maximize advertising. The main advertising information can be noticed by the target group. This is a major prerequisite for ensuring the efficiency of transmission. Digital signage display terminal-self-service terminal display-digital signage display Secondly, in terms of content, networked digital signage self-service terminals can achieve online real-time updates, which gives advertisers absolute control over advertising content, and can push advertising information regularly and at fixed points according to the behavioral habits of target audiences. Enhance the accuracy of advertising. At the same time, advertisers can also carry out flexible packaging of advertising based on current affairs hotspots, breaking the rigidity of traditional advertising pushes, and avoiding audience resentment and affecting corporate brands. In the course of business operations, specialized marketing strategies are indispensable. However, a study found that only 20% of traditional marketing campaigns can impress consumers. This also

Digital Signage Market Analysis Report

After conducting an in-depth study of the digital signage market, the report assesses current and future market opportunities in the market. It focuses on many main driving factors and limiting factors affecting market expansion. Then, in this report, key trends and segmentation analysis and all areas are covered. It includes historical data, importance, statistical data, scale and share, market analysis of major products and market trends of major participants, as well as market prices and demand. In 2017, the global digital signage market was worth 6.81 billion U.S. dollars and will reach 8.675 billion U.S. dollars by the end of 2022, with a compound annual growth rate of 5.62% from 2017 to 2022. Digital signage is a sub-part of the signage. Digital displays use technologies such as LCD, LED, and Projection to display content, such as digital images, videos, streaming media, web pages, weather data, restaurant menus or text. They can be found in public places, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and company buildings to provide wayfinding, exhibitions, marketing, and outdoor advertising. Digital signage can be divided into four categories: 40 “types below, 40”-50 “types, 50”-60 “types and greater than 60” types. The 40 “-50” type accounted for the highest proportion of the sales market, accounting for 41.07% in 2017, followed by the 50 “-60″ type, accounting for 35.81%, and the 40” or below type accounting for 16.39%. The sales market share of global digital signage in retail, healthcare, hotel, transportation and other fields has remained stable.

Common functions of digital signage

As a new type of identification product, digital signage has some personalized functions that traditional signs do not have. It is precisely because of these distinctive functions that it can occupy a place in the market, and now digital signage has embarked on The fast lane of rapid development. So, have we found that in different scenarios, the role and function of digital signage are different, and the way of interaction is also different. The root cause of this problem is that user needs are different, so it is necessary to customize functions according to user needs Development, now the problem is coming again. From the current digital signage on the market, what are the common functions of digital signage? Below we expand from three aspects; 1. Queuing for number collection. This function is actually a more traditional function, and it is also a function that we have more contact with. For example, when we go to public places to do business, due to the large number of people, we need to give each user a number, according to the number The order of work is done in order, so that the order is easy to maintain, and the work efficiency is high. To solve this user’s pain point, the function of digital signage self-checking is not suitable. In addition, there are some file-like materials that can also be self-printed through digital signage. In fact, many self-service terminals can be counted as digital signage.   2. Guides and guides. In

what digital signage means

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