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Digital Signage Market Analysis Report

After conducting an in-depth study of the digital signage market, the report assesses current and future market opportunities in the market. It focuses on many main driving factors and limiting factors affecting market expansion. Then, in this report, key trends and segmentation analysis and all areas are covered. It includes historical data, importance, statistical data, scale and share, market analysis of major products and market trends of major participants, as well as market prices and demand. In 2017, the global digital signage market was worth 6.81 billion U.S. dollars and will reach 8.675 billion U.S. dollars by the end of 2022, with a compound annual growth rate of 5.62% from 2017 to 2022. Digital signage is a sub-part of the signage. Digital displays use technologies such as LCD, LED, and Projection to display content, such as digital images, videos, streaming media, web pages, weather data, restaurant menus or text. They can be found in public places, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and company buildings to provide wayfinding, exhibitions, marketing, and outdoor advertising. Digital signage can be divided into four categories: 40 “types below, 40”-50 “types, 50”-60 “types and greater than 60” types. The 40 “-50” type accounted for the highest proportion of the sales market, accounting for 41.07% in 2017, followed by the 50 “-60″ type, accounting for 35.81%, and the 40” or below type accounting for 16.39%. The sales market share of global digital signage in retail, healthcare, hotel, transportation and other fields has remained stable.

Six characteristics of digital signage welcomed by the market

With the increasing development of commerce and consumption, the demand for digital signage is also increasing. With its networked, digitized, and informatized multimedia digital signage, it has become a bright spot in the advertising media market. Furthermore, from the point of view of the application fields and functional uses of digital signage, it has gradually been integrated into all aspects of people’s life and work. The following editor  will reveal the 6 major characteristics of digital signage that are popular in the market: 1. The multi-media nature of digital signage Digital signage can spread a variety of media information. Information such as sound, text, images, etc. makes ignorant and uninteresting advertisements more vivid and humane. And can give full play to the creativity and initiative of the store. 2. The time domain of digital signage The ultimate goal of digital signage is to occupy the market share of advertising, and digital signage can surpass the constraints of time and space for advertising. However, most businesses will control the time period to play advertisements, effectively spreading the effectiveness of advertisements. 3. The technicality of digital signage Digital signage must have certain technical support to help merchants promote sales. It can change traditional concepts and enhance the needs of merchants and customers. For digital signage operations, video editing, computer technology, image processing and other compound talents, can they have a competitive advantage in the market. 4. Personalization of digital signage In the store, when the salesman sees the customer coming to the

Digital signage VS LED advertising machine, which is better

With the vigorous advancement of the country’s new infrastructure during the “14th Five-Year Plan” period and the development of the contactless economy in the post-epidemic era, enterprises, governments, transportation, education, medical and other fields will accelerate intelligent and digital transformation, and smart display terminals have become an industry An indispensable basic carrier in digitization. As the application scenarios of smart commercial display become more and more extensive, its industrial value is constantly improving, and it has become an important strategically significant field in the electronic information industry. As an important part of the LED display, it is natural to not miss this blue ocean market with unlimited prospects. Two commercial display products, digital signage and LED advertising machine, have occupied most of the outdoor commercial display market share in recent years. In today’s market, digital signage is dominated by outdoor commercial display, mainly LCD, and the current LED outdoor advertising machine is also a commercial display product that has only gradually emerged in recent years. Why did digital signage come into being? LCD or LED? Along with the development trend of digital information technology, commercial offices such as merchants, enterprises, and units have already begun to switch to digital propaganda. Traditional posters, leaflets, banners, etc. have all begun to show a substantial reduction, as there are many digital devices that can replace them, and the effect is even better. In today’s day when digital information becomes normal, digital signage has come into life, and the work of publicity and display

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