video wall vs led wall

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video wall vs led wall

What is liquid crystal?

Liquid crystal display (LCD) is a kind of display using liquid crystal as material.   What is liquid crystal? In fact, liquid crystal is a kind of material between solid and liquid. When heated, it will appear transparent liquid, and when cooled, it will crystallize into chaotic solid. Liquid crystal is an organic compound with regular molecular arrangement.   According to the different arrangement of molecular structure, liquid crystals can be divided into three types: Smectic liquid crystals similar to clay, Nematic liquid crystals similar to thin matchstick and Cholesteric liquid crystals similar to cholesterol.   The physical properties of these three kinds of liquid crystals are not the same. Nematic liquid crystals of the second kind are used in liquid crystal displays. The molecules are long rods. In the natural state, the long axes of these long rods are roughly parallel.

Digital signage enhances customer experience

Not long ago, the only option for companies that wanted to communicate with customers was traditional signage, such as banners, posters, and light boxes. Today, digital signage has changed the way companies communicate and has prompted them to rethink the customer experience. Traditional signage can only display one message and can only spend a lot of time and effort to update it, while digital signage can be displayed in cycles among multiple messages or advertisements to attract the attention of many target audiences. Now, people can see them in shopping malls, restaurants and retail stores every day. But many companies have not yet converted from traditional logos, and end-customer messaging may be stagnant for weeks or months. As digital signage technology is more affordable and easier to implement than ever, you may be considering adding it to your business. The digital signage that the company uses to expand its business and meet more customer needs has many advantages. Instant update news The ability to update signs as needed benefits both customers and businesses. Real-time updates can help you quickly spread important news to your customers. Restaurants can use real-time updates to highlight manager specials or other sales. The image of a milkshake or a delicious salad can greatly influence the customer’s decision. With the continuous changes in safety messages from local, provincial, municipal, and national health agencies, digital signs have played a particularly important role in different stages of the new coronavirus and can convey information in a timely manner.

9 Major Trends in Digital Signage for 2023

According to a report by Technavio, the global digital signage market is set to grow by over 33% by 2023. With growth comes new and exciting IoT technologies that will improve the communication experience, heighten engagement with digital signage, and continue to maximize the return on digital signage investment for businesses.

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