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Features of Digital Signage

Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In public places, the convenient Digital Signage is expected to meet the public’s needs for information circulation. Only with the help of Digital Signage, information can be transmitted to the public, publicity, etc.; with the touch screen technology that is simple to operate and easy to maintain, it is suitable for inquiries and visits of different groups of people, and expands the scope of information transmission. It can provide the public with traffic information, self-booking/appointment, public facilities query, tourism, entertainment, special catering and other public query information. The use of wireless communication terminal equipment can also facilitate the downloading of query results, which is an excellent solution for improving public information and shaping the image of the city. It can be effectively applied to typical places such as government affairs halls, squares, airports, stations, hotels, etc. The invention of digital signage provides people with a new and dynamic way of information exchange. Whether on the street or in a department store, people can often see signs promoting the latest products. Business people who travel frequently are also very familiar

Advantages of LCD advertising machine

Compared with traditional advertising machines, what are the advantages of LCD advertising machines? The following editor will leave a brief introduction: The LCD advertising machine is very convenient to maintain the advertising content. The traditional advertising machine needs to copy the content with a computer first, and then a dedicated person will go to the advertising machine outlet to replace the CF card, which causes a waste of human resources and is very inefficient; the electronic online advertising machine is accessed through the Internet IP and passed in the office. Control the host, directly download the content to be updated to the advertising machine, and can delete, sort, set playback rules, interstitial control, aerial control, etc., all can be completed in a few minutes, and save a lot of labor costs. The advertising playback management of the LCD advertising machine has become more flexible and faster. Traditional LCD advertising players need to pre-arrange the program playlists. How to broadcast at the outlets usually takes a long time to implement after the arrangement is completed, and it is very inconvenient to replace one round and requires a lot of manpower; electronic online advertising players This problem can be solved easily. All outlets arrange programs, change, insert broadcast, and broadcast arrangements only need to be controlled by software on the server management side, and the order can be issued. It can be said that an advertisement can be placed overnight. To broadcast on designated outlets in various cities, the speed is very

Five application scenarios of digital signage

Digital signage application scenarios are relatively extensive. In recent years, with the upgrading of urban development, the environment is getting better and better and more convenient. The application of digital signage in the sign system is also an important force in these changes. However, if you want to ask sign manufacturers, where can digital signage be used? Or a certain party said, is my place suitable for digital signage? Maybe most people will say yes, or you can give a general situation, but what are the usage scenarios? These may not be something that everyone can recite. Below, based on Kesai’s years of experience in digital signage projects, we have To make a systematic combing of application scenarios, the following will start from 5 aspects: Application scenario 1, in the field of new retail, our feelings are more obvious. For example, many large supermarkets now use self-service cash registers and self-service load-bearing machines. These are actually some digital signage equipment that are closely related to our daily lives. We The high-frequency participation of products shows that this demand will receive more and more attention from all aspects, and it is also one of the directions of fierce competition in the direction of digital signage in the future. Application Scenario 2: Fashionable catering industry. In fact, in the catering industry, we have a basic version of self-service ordering service terminals, as well as equipment for arranging and calling numbers. The catering industry is also one of the earlier cited areas of

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