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Features of Digital Signage

Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In public places, the convenient Digital Signage is expected to meet the public’s needs for information circulation. Only with the help of Digital Signage, information can be transmitted to the public, publicity, etc.; with the touch screen technology that is simple to operate and easy to maintain, it is suitable for inquiries and visits of different groups of people, and expands the scope of information transmission. It can provide the public with traffic information, self-booking/appointment, public facilities query, tourism, entertainment, special catering and other public query information. The use of wireless communication terminal equipment can also facilitate the downloading of query results, which is an excellent solution for improving public information and shaping the image of the city. It can be effectively applied to typical places such as government affairs halls, squares, airports, stations, hotels, etc. The invention of digital signage provides people with a new and dynamic way of information exchange. Whether on the street or in a department store, people can often see signs promoting the latest products. Business people who travel frequently are also very familiar

Is the digital signage a liquid crystal display?

Everyone is very familiar with LCD TVs, but many people don’t understand digital signage products. In fact, when we go to a hotel or shopping mall, we often see this product in the lobby, which often displays the advertising content of the hotel or shopping mall. Most people think that this is an ordinary LCD TV, but the size is a bit larger, so is this really the case? Is a digital signage a liquid crystal display? In fact, digital signage is not that simple, and there are still many scenarios in which digital signage is currently used. In addition to the hotels we are talking about, many retail industries have also begun to use digital signage products. For example, the fast food restaurants we often go to have used light boxes behind the ordering counters to display their dishes. Now many stores have also upgraded to digital signage products. In simple terms, digital signage is actually a numerical display system used in the commercial field. 1. Digital signage is usually equipped with a system Here is the system, in fact, this is the biggest difference between digital signage and liquid crystal display. We all know that the LCD monitor itself is only responsible for the function of screen output. The most important role of digital signage is actually the system behind it. Different from ordinary intelligent LCD, the digital signage system has the function of remote management. Users can design the display content by themselves, or download the template

Digital signage enhances customer experience

Not long ago, the only option for companies that wanted to communicate with customers was traditional signage, such as banners, posters, and light boxes. Today, digital signage has changed the way companies communicate and has prompted them to rethink the customer experience. Traditional signage can only display one message and can only spend a lot of time and effort to update it, while digital signage can be displayed in cycles among multiple messages or advertisements to attract the attention of many target audiences. Now, people can see them in shopping malls, restaurants and retail stores every day. But many companies have not yet converted from traditional logos, and end-customer messaging may be stagnant for weeks or months. As digital signage technology is more affordable and easier to implement than ever, you may be considering adding it to your business. The digital signage that the company uses to expand its business and meet more customer needs has many advantages. Instant update news The ability to update signs as needed benefits both customers and businesses. Real-time updates can help you quickly spread important news to your customers. Restaurants can use real-time updates to highlight manager specials or other sales. The image of a milkshake or a delicious salad can greatly influence the customer’s decision. With the continuous changes in safety messages from local, provincial, municipal, and national health agencies, digital signs have played a particularly important role in different stages of the new coronavirus and can convey information in a timely manner.

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