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What is digital signage

Digital signage is a brand new media concept, which refers to public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge, and publish business, finance and entertainment through large-screen terminal display devices. Information multimedia professional audio-visual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, some people put it alongside paper media, radio, television, and the Internet, calling it the “fifth media.” Overview With the continuous development of modern technology, the application of digital display technology will be everywhere. Digital signage relies on the integration of network and multimedia technologies to release and process information in the form of media, and interact with customer feedback in a timely manner. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. The system adopts advanced design concepts and open interfaces, which can integrate a variety of applications. The digital signage system can count and record the playing time, number of times and playing range of multimedia content. It can also realize more powerful interactive functions while playing, which brings opportunities for the creation of new media. Features 1. Foolish program editing interface. Operators can use editing and publishing software to publish various text, icons, animations, videos, audio information and other digital information anytime, anywhere without special training, and integrate them into a “digital sign” for

Digital signage VS LED advertising machine, which is better

With the vigorous advancement of the country’s new infrastructure during the “14th Five-Year Plan” period and the development of the contactless economy in the post-epidemic era, enterprises, governments, transportation, education, medical and other fields will accelerate intelligent and digital transformation, and smart display terminals have become an industry An indispensable basic carrier in digitization. As the application scenarios of smart commercial display become more and more extensive, its industrial value is constantly improving, and it has become an important strategically significant field in the electronic information industry. As an important part of the LED display, it is natural to not miss this blue ocean market with unlimited prospects. Two commercial display products, digital signage and LED advertising machine, have occupied most of the outdoor commercial display market share in recent years. In today’s market, digital signage is dominated by outdoor commercial display, mainly LCD, and the current LED outdoor advertising machine is also a commercial display product that has only gradually emerged in recent years. Why did digital signage come into being? LCD or LED? Along with the development trend of digital information technology, commercial offices such as merchants, enterprises, and units have already begun to switch to digital propaganda. Traditional posters, leaflets, banners, etc. have all begun to show a substantial reduction, as there are many digital devices that can replace them, and the effect is even better. In today’s day when digital information becomes normal, digital signage has come into life, and the work of publicity and display

Market development of LCD splicing screen

In recent years, there have been more and more LCD splicing screen manufacturers, and competition in the large-screen splicing market has gradually become fierce. With the continuous breakthroughs in the three mainstream splicing product technologies such as LCD LCD splicing, DLP rear projection splicing, and PDP plasma splicing, LCD splicing There are more and more types of screens, and more and more diversified sizes, and there are more options for users to choose from. However, LCD splicing screens also have two sides, so the current large-screen splicing market is facing a complex situation such as a large number of convergent products and chaotic price wars. Especially with the rapid development and wide application of the LCD splicing industry, some people in the industry have suggested that the large-screen splicing industry may face a reshuffle. So where is the future of large-screen splicing? From the overall splicing market, analyze the technical aspects and industry applications of the three large-screen products, LCD LCD splicing screen, DLP rear projection splicing screen, and PDP plasma splicing screen. LCD splicing screens are the first choice. Since Samsung launched 46-inch ultra-narrow-edge splicing products in 2009, the LCD splicing market has shown a sustained high growth trend. The large LCD splicing screen has the advantages of high definition, high brightness, high color saturation, flexible splicing display combination, environmental protection and health, long life span, and low maintenance cost. At present, the largest LCD splicing unit on the market can be as large as 65 inches, and is

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