4 good aspects of restaurant digital transformation
For the restaurant industry too, digital signage has quickly assumed a far more central role. Nowadays, if you go to a cafe or diner, chances are high that a screen will be staring at you from some corner. But, the issue is that many businesses are yet to mine the benefits of digital signage in restaurants up to its full potential. That brings us to the idea of a digitally connected restaurant. To understand the concept, let’s go over the components one by one. The whole idea of a digitally connected restaurant uses simplistic solutions to reduce friction in business. If you notice, all the restaurant signage solutions that I have mentioned above are quite commonplace. But the problem is that most of these solutions are deployed as standalone. Some restaurants have digital menu boards, but not a queue management system. Some cafes have digital screens and TVs installed at every corner of the place, but they are grossly under-utilizing their resources by playing only commercials or showing the news & weather updates on TV. The thing that most restaurants & bars fail to implement is a holistic solution— a common platform or a restaurant digital signage software using which they can manage all the different digital arrangements like queue management, entertainment, menu board. 1. Digital Menu Board What is the usual scenario when you visit any restaurant or cafe? You walk into the place– go straight to the ordering counter to see the menu board (good luck if it’s a popular