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Recently, the price rise trend of LCD is very obvious. Some original manufacturers have adjusted the ex-factory price many times, and some even adjusted the price more than 20% at one time “A panel factory recently raised its price twice in a row, each time adding 5 yuan to the original price. In fact, this kind of increase is not surprising in the industry”. The source said.   The cause and effect of this price increase   As for price increase, we are more concerned about price increase, duration and category. In fact, in this round of price increase, the rise of different LCD screens is not the same.   There are structural differences in the price increase. The main performance is that the price of low-end LCD products increased by 20% – 30% or even 40% – 50%.LTPS (low temperature polycrystalline silicon) screen and AMOLED (active matrix organic light emitting diode panel) used in high-end mobile phones have little or no price increase. At the same time, 32″ and 38.5″ LCD screens for small size TV sets have fallen below the cost price of materials, and manufacturers have been seeking price increases in recent months, while the price of 70″ or more LCD screens for large size TV sets has not fluctuated much. LCD agent Shenzhen weishixin Co., Ltd. Chairman Lu Naiming said.   According to reports, the last price rise cycle of LCD was from 2016 to 2017, and its overall market price has been falling since 2018.

LCD mainly includes TFT, UFB, TFD, STN and other types of LCD. The structure of LCD is to place liquid crystal in two parallel glasses. There are many vertical and horizontal small wires between the two glasses. The direction of rod crystal molecules is controlled by power on, and the light is refracted to produce a picture.   High brightness, The higher the brightness value of the array LCD, the brighter the picture will be without blurring. Advanced display can display clearer and higher brightness product features. We rely on polarization filters and light itself. With the practice of natural light in all corners of the world, a series of liquid crystal filters must be parallel.   The higher the contrast, the more colorful and saturated the color will be, and the higher the plane will be. On the contrary, the color change is low, the color display is poor, the image will be flattened, and the color change value is different, even higher. Compared with CRT imager, LCD dot matrix LCD display has the advantages of zero radiation, low power consumption, small heat dissipation, small volume, accurate image recovery and high character visualization.   The view of “big view” simply means that the view in front of the screen can be seen the larger the sight distance, the easier it will be; As long as the viewer changes the viewing position slightly, the picture may become blurred.

In 2020, as the epidemic has stimulated people’s demand for work, study, entertainment and other applications at home, the display industry has achieved rapid development, and the upstream chip of the supply chain is also booming. Affected by the global chip shortage, display driver chips are facing price increases. According to data, the total demand for display driver chips is expected to grow to 8.4 billion in 2021. In the display driver chip market, Taiwanese design companies occupy a dominant position in the LCD field, accounting for nearly 80% of the market in 2020. Heria and ILITEK ranked first and second respectively. Due to the sudden attack of the epidemic in 2019, all factories were halted urgently, resulting in a shortage of ILITEK’s chip inventory. In addition, due to the global shortage of COVID-19 vaccines, only about 11% of Taiwan’s population has been vaccinated, which has caused difficulties for factories to resume work, and has exacerbated the problem of imbalance between supply and demand in the market. Chip prices will continue to rise in the future.