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Digital signage enhances customer experience

Not long ago, the only option for companies that wanted to communicate with customers was traditional signage, such as banners, posters, and light boxes. Today, digital signage has changed the way companies communicate and has prompted them to rethink the customer experience. Traditional signage can only display one message and can only spend a lot of time and effort to update it, while digital signage can be displayed in cycles among multiple messages or advertisements to attract the attention of many target audiences. Now, people can see them in shopping malls, restaurants and retail stores every day. But many companies have not yet converted from traditional logos, and end-customer messaging may be stagnant for weeks or months. As digital signage technology is more affordable and easier to implement than ever, you may be considering adding it to your business. The digital signage that the company uses to expand its business and meet more customer needs has many advantages. Instant update news The ability to update signs as needed benefits both customers and businesses. Real-time updates can help you quickly spread important news to your customers. Restaurants can use real-time updates to highlight manager specials or other sales. The image of a milkshake or a delicious salad can greatly influence the customer’s decision. With the continuous changes in safety messages from local, provincial, municipal, and national health agencies, digital signs have played a particularly important role in different stages of the new coronavirus and can convey information in a timely manner.

Digital signage VS LED advertising machine, which is better

With the vigorous advancement of the country’s new infrastructure during the “14th Five-Year Plan” period and the development of the contactless economy in the post-epidemic era, enterprises, governments, transportation, education, medical and other fields will accelerate intelligent and digital transformation, and smart display terminals have become an industry An indispensable basic carrier in digitization. As the application scenarios of smart commercial display become more and more extensive, its industrial value is constantly improving, and it has become an important strategically significant field in the electronic information industry. As an important part of the LED display, it is natural to not miss this blue ocean market with unlimited prospects. Two commercial display products, digital signage and LED advertising machine, have occupied most of the outdoor commercial display market share in recent years. In today’s market, digital signage is dominated by outdoor commercial display, mainly LCD, and the current LED outdoor advertising machine is also a commercial display product that has only gradually emerged in recent years. Why did digital signage come into being? LCD or LED? Along with the development trend of digital information technology, commercial offices such as merchants, enterprises, and units have already begun to switch to digital propaganda. Traditional posters, leaflets, banners, etc. have all begun to show a substantial reduction, as there are many digital devices that can replace them, and the effect is even better. In today’s day when digital information becomes normal, digital signage has come into life, and the work of publicity and display

Full-Array Local Dimming: Mesmerizing Visual Realism

Have you ever wondered how your favorite movies and TV shows seem to come to life on your screen? The answer lies in the technology behind your display. Full-Array Local Dimming is an exciting innovation in display technology that has taken the world by storm. With deep blacks, vibrant colors, and stunning contrast, it creates a mesmerizing visual experience that immerses its viewers in the content they’re watching. Understanding Visual Realism Visual realism is the key to creating immersive and engaging experiences for viewers. Whether it’s the vividness of colors or the depth of shadows, visual realism allows us to perceive images as they would appear in the real world. With Full-Array Local Dimming technology, displays can now achieve levels of visual realism that were previously thought unattainable. By dynamically controlling the brightness of individual zones on the display, it helps create a more immersive viewing experience. How It Works Full-Array Local Dimming technology works by dividing the backlighting of a display into multiple zones. Each zone can be individually controlled to create different levels of brightness, allowing for a dynamic range of lighting that enhances the visual quality of the content being displayed. This is a stark contrast to the traditional method of edge-lit dimming, which only allows for uniform lighting across the entire display. With Full-Array Local Dimming, each zone is able to be precisely controlled, resulting in improved black levels, color accuracy, and overall visual quality. Dynamic zone control allows for brightness to be adjusted in real-time

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