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Outdoor Digital Signage – 5 Tips of Making It Effective

Vying for consumers’ attention is a lot tougher now in this new age of content. You need to up your game to compete with online ads. Nonetheless, your outdoor signages can still play a significant role in bringing in more exposure for your brand. To make sure it stands from the rest, you should consider going digital. According to Grand View Research, the overall spending for outdoor digital signage displays reached $21.49 billion in 2020. Experts believe that this trend will only continue to grow in the coming years. So get on with the times and explore how digital signages can become effective marketing platforms for your business to increase sales. With that, here are some useful tips in creating your outdoor digital signages. 1. Choose the right software Going digital with your outdoor signages means investing in a reliable digital signage software. This tool will allow you to manage your signages remotely and in real-time. With numerous options available, you might struggle in choosing the right one for your business. And while there is no such thing as a “perfect” software, there are some digital signage software features and benefits you should look out for. For one, you would want a user-friendly software. After all, not everyone can be experts on programming. You need an intuitive platform that will allow you to painlessly perform and automate essential tasks. Another element you should look out for is security. The digital space is often the hunting grounds for hackers, scammers, and fraudsters. Hence,

Three development trends of digital signage

Digital signage has been developed for many years, but due to various objective reasons, it has not yet been popularized on a large scale. However, in some government service establishments and high-end commercial establishments, digital signage has been widely adopted. This shows that digital signage Signage is moving forward along the logical route of commercial development, and it has not stopped, let alone its development. Based on years of experience in digital signage projects, we believe that the following three changes are initially expected in digital signage in the next three to five years: Development trend 1, response methods will be more diversified As far as the interactive mode of digital signage is concerned, the response mode is relatively simple. Basically, it is operated by the touch screen. After clicking, the digital signage will make corresponding actions according to relevant instructions, such as issuing tickets and so on. However, people’s pursuit is endless, and more needs have not been met for the time being. At this time, new solutions are often needed to solve these pain points. Therefore, will there be new ways to respond in the future? , The answer is yes, such as voice interaction, voice interaction, and interconnection with mobile phones, etc., may be the specific form of future response methods. Development trend 2, the full integration of reality and virtual We are no longer unfamiliar with the terms augmented reality (AR) and virtual reality (VR), because over the years, the development of AR and VR has

Visual effect marketing of LCD advertising machine

Regarding the visual effect marketing of LCD advertising machines, I think all businesses are concerned about how to use LCD advertising mechanisms to make more attractive video content. If the LCD advertising machine does not have any video, just the combination of pictures and text, then it is like that people have no language but only action, and life will be boring without any color at all. The same is true of LCD advertising machines, lacking what is needed to effectively convey information. Dimensions, attractiveness and vitality. Whether you want to attract customers’ attention to the screen content or convey important information, video is more persuasive and attractive than text or static images. How to use the LCD advertising machine to achieve better results The simple explanation is that the video can better express the information to be conveyed, and it is also an effective and direct way to get the audience’s attention. According to a study, 100 people choose a comic and a video, and 85% of them will choose to watch the video. After understanding this, it is much more convenient to use the video marketing of the LCD advertising machine. Merchants can choose to use video marketing to stimulate potential customers when there is a lot of traffic, attract customers’ attention, and leave customers with a clear and unforgettable impression. When potential customers are curious about the video, they will naturally interact with the LCD advertising machine. During the process of interacting with the LCD advertising machine,

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