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By the Affective of COIVD-19, as the leader of chip set touch sensor companies of ILITEK, is running out of the touch screen chipset, and all touch screens will increase in price.

In 2020, as the epidemic has stimulated people’s demand for work, study, entertainment and other applications at home, the display industry has achieved rapid development, and the upstream chip of the supply chain is also booming. Affected by the global chip shortage, display driver chips are facing price increases. According to data, the total demand for display driver chips is expected to grow to 8.4 billion in 2021. In the display driver chip market, Taiwanese design companies occupy a dominant position in the LCD field, accounting for nearly 80% of the market in 2020. Heria and ILITEK ranked first and second respectively. Due to the sudden attack of the epidemic in 2019, all factories were halted urgently, resulting in a shortage of ILITEK’s chip inventory. In addition, due to the global shortage of COVID-19 vaccines, only about 11% of Taiwan’s population has been vaccinated, which has caused difficulties for factories to resume work, and has exacerbated the problem of imbalance between supply and demand in the market. Chip prices will continue to rise in the future.

New market for small-pitch LED displays

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change. LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that

Why Digital Advertising Is Important?

I. Introduction Digital advertising refers to the practice of promoting products or services online via various channels, such as social media platforms, search engines, websites, and mobile apps. In this article, we will provide a comprehensive overview of digital advertising, its benefits for businesses and consumers, various types of digital ads, current trends and challenges, and how Screenage can be an effective partner in your digital advertising strategy.   II. Benefits for Businesses A. Increased Reach and Visibility: With digital advertising, businesses can create campaigns that reach a wider audience than traditional marketing channels, especially if they target specific geographic areas or demographics. B. Targeted Advertising: One of the most significant advantages of digital advertising is the ability to target specific audiences based on their interests, behaviors, and demographics. Customized ads are more likely to generate clicks, conversions, and higher ROI. C. Cost-Effective: Compared to traditional advertising channels, such as TV, radio, and print, digital advertising is often more affordable, as businesses can set their own budgets, adjust ad spend according to performance, and track the results in real-time. D. Measurable Results: Unlike traditional ads, digital ads allow businesses to measure the effectiveness of their campaigns using various metrics, such as impressions, clicks, conversions, and engagement rates. Such data enables businesses to optimize their future spending and improve their marketing strategies.   III. Benefits for Consumers A. More Relevant Ads: With targeted advertising, consumers are more likely to see ads that are relevant to their interests, needs, and preferences, which

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