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Up to 50%? LCD panel “price surge” may last until next year

Recently, the price rise trend of LCD is very obvious. Some original manufacturers have adjusted the ex-factory price many times, and some even adjusted the price more than 20% at one time “A panel factory recently raised its price twice in a row, each time adding 5 yuan to the original price. In fact, this kind of increase is not surprising in the industry”. The source said.   The cause and effect of this price increase   As for price increase, we are more concerned about price increase, duration and category. In fact, in this round of price increase, the rise of different LCD screens is not the same.   There are structural differences in the price increase. The main performance is that the price of low-end LCD products increased by 20% – 30% or even 40% – 50%.LTPS (low temperature polycrystalline silicon) screen and AMOLED (active matrix organic light emitting diode panel) used in high-end mobile phones have little or no price increase. At the same time, 32″ and 38.5″ LCD screens for small size TV sets have fallen below the cost price of materials, and manufacturers have been seeking price increases in recent months, while the price of 70″ or more LCD screens for large size TV sets has not fluctuated much. LCD agent Shenzhen weishixin Co., Ltd. Chairman Lu Naiming said.   According to reports, the last price rise cycle of LCD was from 2016 to 2017, and its overall market price has been falling since 2018.

New market for small-pitch LED displays

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change. LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that

The future of digital signage

As a world-renowned audio-visual display technology and system integration exhibition, InfoComm 2019 was held in Orlando, Florida from June 12th to 14th. Participants not only learned about the latest trends in the global display industry, but also experienced cutting-edge display innovations. During the exhibition, Samsung presented various usage scenarios of digital signage to the public, some of which have been widely integrated into our daily lives, such as retail stores and office spaces. Not only that, Samsung also demonstrated many possibilities for the development of display technology in the future.   3 “Attractions”: InfoComm 2019 scene In the corner of the Samsung booth, a huge display screen “The Wall Luxury” turned the event venue into a small theater. The Wall Luxury is a modular display based on Micro LED technology. It breaks through the limitations of traditional displays in terms of screen size, ratio, resolution, etc. It also has a borderless design that can be seamlessly integrated into walls and living rooms. When the screen is not in use, it will automatically display works of art or virtual wallpaper, just like turning the screen into a piece of art integrated into the wall.   When buying goods, do you want relevant information to be displayed on the screen without bothering the salesperson? Samsung MagicINFO 7 is a digital signage all-in-one system, which can effectively manage the advertising content on digital signs and help consumers view product information instantly. Through a customized approach and based on AI algorithms, the system can

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