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Vying for consumers’ attention is a lot tougher now in this new age of content. You need to up your game to compete with online ads. Nonetheless, your outdoor signages can still play a significant role in bringing in more exposure for your brand. To make sure it stands from the rest, you should consider going digital. According to Grand View Research, the overall spending for outdoor digital signage displays reached $21.49 billion in 2020. Experts believe that this trend will only continue to grow in the coming years. So get on with the times and explore how digital signages can become effective marketing platforms for your business to increase sales. With that, here are some useful tips in creating your outdoor digital signages. 1. Choose the right software Going digital with your outdoor signages means investing in a reliable digital signage software. This tool will allow you to manage your signages remotely and in real-time. With numerous options available, you might struggle in choosing the right one for your business. And while there is no such thing as a “perfect” software, there are some digital signage software features and benefits you should look out for. For one, you would want a user-friendly software. After all, not everyone can be experts on programming. You need an intuitive platform that will allow you to painlessly perform and automate essential tasks. Another element you should look out for is security. The digital space is often the hunting grounds for hackers, scammers, and fraudsters. Hence,

As a world-renowned audio-visual display technology and system integration exhibition, InfoComm 2019 was held in Orlando, Florida from June 12th to 14th. Participants not only learned about the latest trends in the global display industry, but also experienced cutting-edge display innovations. During the exhibition, Samsung presented various usage scenarios of digital signage to the public, some of which have been widely integrated into our daily lives, such as retail stores and office spaces. Not only that, Samsung also demonstrated many possibilities for the development of display technology in the future.   3 “Attractions”: InfoComm 2019 scene In the corner of the Samsung booth, a huge display screen “The Wall Luxury” turned the event venue into a small theater. The Wall Luxury is a modular display based on Micro LED technology. It breaks through the limitations of traditional displays in terms of screen size, ratio, resolution, etc. It also has a borderless design that can be seamlessly integrated into walls and living rooms. When the screen is not in use, it will automatically display works of art or virtual wallpaper, just like turning the screen into a piece of art integrated into the wall.   When buying goods, do you want relevant information to be displayed on the screen without bothering the salesperson? Samsung MagicINFO 7 is a digital signage all-in-one system, which can effectively manage the advertising content on digital signs and help consumers view product information instantly. Through a customized approach and based on AI algorithms, the system can

Digital signage software is a critical component of digital signage systems that allows users to manage and deliver high-quality multimedia content to digital displays such as LED or LCD screens. Digital signage has become increasingly popular in recent years due to its versatility, ability to communicate messages effectively, and its capacity for creating immersive experiences. In this article, we will provide an overview of what digital signage software is and how it works. Definition of Digital Signage Software Digital signage software is an application that enables the creation, management, and scheduling of multimedia content across multiple displays. It provides a user-friendly interface for users to create and publish content to their digital signage displays from a centralized location. This software enables businesses to distribute and control multimedia content on their displays, providing the flexibility to communicate their message to a specific audience or group. Features of Digital Signage Software Digital signage software offers a variety of features such as content creation, scheduling, and playback. Content creation tools enable users to design and develop compelling graphics, animations, and videos, often including templates, libraries of pre-designed assets, and drag-and-drop functionality for ease of use. The software provides content management tools that allow users to organize and schedule their content for display across multiple displays. CMS software can integrate with social media platforms, weather feeds, and news tickers to offer dynamic content that provides value to the viewers. Display Management Digital signage software also enables users to manage all aspects of display control,