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Digital signage VS LED advertising machine, which is better

With the vigorous advancement of the country’s new infrastructure during the “14th Five-Year Plan” period and the development of the contactless economy in the post-epidemic era, enterprises, governments, transportation, education, medical and other fields will accelerate intelligent and digital transformation, and smart display terminals have become an industry An indispensable basic carrier in digitization. As the application scenarios of smart commercial display become more and more extensive, its industrial value is constantly improving, and it has become an important strategically significant field in the electronic information industry. As an important part of the LED display, it is natural to not miss this blue ocean market with unlimited prospects. Two commercial display products, digital signage and LED advertising machine, have occupied most of the outdoor commercial display market share in recent years. In today’s market, digital signage is dominated by outdoor commercial display, mainly LCD, and the current LED outdoor advertising machine is also a commercial display product that has only gradually emerged in recent years. Why did digital signage come into being? LCD or LED? Along with the development trend of digital information technology, commercial offices such as merchants, enterprises, and units have already begun to switch to digital propaganda. Traditional posters, leaflets, banners, etc. have all begun to show a substantial reduction, as there are many digital devices that can replace them, and the effect is even better. In today’s day when digital information becomes normal, digital signage has come into life, and the work of publicity and display

Three development trends of digital signage

Digital signage has been developed for many years, but due to various objective reasons, it has not yet been popularized on a large scale. However, in some government service establishments and high-end commercial establishments, digital signage has been widely adopted. This shows that digital signage Signage is moving forward along the logical route of commercial development, and it has not stopped, let alone its development. Based on years of experience in digital signage projects, we believe that the following three changes are initially expected in digital signage in the next three to five years: Development trend 1, response methods will be more diversified As far as the interactive mode of digital signage is concerned, the response mode is relatively simple. Basically, it is operated by the touch screen. After clicking, the digital signage will make corresponding actions according to relevant instructions, such as issuing tickets and so on. However, people’s pursuit is endless, and more needs have not been met for the time being. At this time, new solutions are often needed to solve these pain points. Therefore, will there be new ways to respond in the future? , The answer is yes, such as voice interaction, voice interaction, and interconnection with mobile phones, etc., may be the specific form of future response methods. Development trend 2, the full integration of reality and virtual We are no longer unfamiliar with the terms augmented reality (AR) and virtual reality (VR), because over the years, the development of AR and VR has

Advantages of LCD advertising machine

Compared with traditional advertising machines, what are the advantages of LCD advertising machines? The following editor will leave a brief introduction: The LCD advertising machine is very convenient to maintain the advertising content. The traditional advertising machine needs to copy the content with a computer first, and then a dedicated person will go to the advertising machine outlet to replace the CF card, which causes a waste of human resources and is very inefficient; the electronic online advertising machine is accessed through the Internet IP and passed in the office. Control the host, directly download the content to be updated to the advertising machine, and can delete, sort, set playback rules, interstitial control, aerial control, etc., all can be completed in a few minutes, and save a lot of labor costs. The advertising playback management of the LCD advertising machine has become more flexible and faster. Traditional LCD advertising players need to pre-arrange the program playlists. How to broadcast at the outlets usually takes a long time to implement after the arrangement is completed, and it is very inconvenient to replace one round and requires a lot of manpower; electronic online advertising players This problem can be solved easily. All outlets arrange programs, change, insert broadcast, and broadcast arrangements only need to be controlled by software on the server management side, and the order can be issued. It can be said that an advertisement can be placed overnight. To broadcast on designated outlets in various cities, the speed is very

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