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Everyone is very familiar with LCD TVs, but many people don’t understand digital signage products. In fact, when we go to a hotel or shopping mall, we often see this product in the lobby, which often displays the advertising content of the hotel or shopping mall. Most people think that this is an ordinary LCD TV, but the size is a bit larger, so is this really the case? Is a digital signage a liquid crystal display? In fact, digital signage is not that simple, and there are still many scenarios in which digital signage is currently used. In addition to the hotels we are talking about, many retail industries have also begun to use digital signage products. For example, the fast food restaurants we often go to have used light boxes behind the ordering counters to display their dishes. Now many stores have also upgraded to digital signage products. In simple terms, digital signage is actually a numerical display system used in the commercial field. 1. Digital signage is usually equipped with a system Here is the system, in fact, this is the biggest difference between digital signage and liquid crystal display. We all know that the LCD monitor itself is only responsible for the function of screen output. The most important role of digital signage is actually the system behind it. Different from ordinary intelligent LCD, the digital signage system has the function of remote management. Users can design the display content by themselves, or download the template

For the restaurant industry too, digital signage has quickly assumed a far more central role. Nowadays, if you go to a cafe or diner, chances are high that a screen will be staring at you from some corner. But, the issue is that many businesses are yet to mine the benefits of digital signage in restaurants up to its full potential. That brings us to the idea of a digitally connected restaurant. To understand the concept, let’s go over the components one by one. The whole idea of a digitally connected restaurant uses simplistic solutions to reduce friction in business. If you notice, all the restaurant signage solutions that I have mentioned above are quite commonplace. But the problem is that most of these solutions are deployed as standalone. Some restaurants have digital menu boards, but not a queue management system. Some cafes have digital screens and TVs installed at every corner of the place, but they are grossly under-utilizing their resources by playing only commercials or showing the news & weather updates on TV. The thing that most restaurants & bars fail to implement is a holistic solution— a common platform or a restaurant digital signage software using which they can manage all the different digital arrangements like queue management, entertainment, menu board. 1. Digital Menu Board What is the usual scenario when you visit any restaurant or cafe? You walk into the place– go straight to the ordering counter to see the menu board (good luck if it’s a popular