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Outdoor Digital Signage – 5 Tips of Making It Effective

Vying for consumers’ attention is a lot tougher now in this new age of content. You need to up your game to compete with online ads. Nonetheless, your outdoor signages can still play a significant role in bringing in more exposure for your brand. To make sure it stands from the rest, you should consider going digital. According to Grand View Research, the overall spending for outdoor digital signage displays reached $21.49 billion in 2020. Experts believe that this trend will only continue to grow in the coming years. So get on with the times and explore how digital signages can become effective marketing platforms for your business to increase sales. With that, here are some useful tips in creating your outdoor digital signages. 1. Choose the right software Going digital with your outdoor signages means investing in a reliable digital signage software. This tool will allow you to manage your signages remotely and in real-time. With numerous options available, you might struggle in choosing the right one for your business. And while there is no such thing as a “perfect” software, there are some digital signage software features and benefits you should look out for. For one, you would want a user-friendly software. After all, not everyone can be experts on programming. You need an intuitive platform that will allow you to painlessly perform and automate essential tasks. Another element you should look out for is security. The digital space is often the hunting grounds for hackers, scammers, and fraudsters. Hence,

New market for small-pitch LED displays

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change. LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that

When customers use LCD, what should they pay attention to?

The following are the precautions for LCD module operation:   If the display screen is damaged and the internal LCD leaks, do not let it enter the mouth. If it gets on clothes or skin, wash it quickly with soap and water. In order to reduce static electricity, do not carry out assembly and other work in dry environment. The LCD module has a film to protect the display screen. Be careful when removing this protective film as it may generate static electricity. The display screen is made of glass. Do not apply mechanical impact, such as falling from height. It must be grounded correctly. Minimize electrode corrosion. Water droplets, moisture condensation or current in high temperature environment may accelerate electrode corrosion. At low temperature, liquid crystal solidification will lead to directional defects or bubbles. When the liquid crystal module is subject to strong vibration at low temperature, bubbles will also be generated. If the LCD module works for a long time and displays the same pattern, the pattern will remain on the screen like a phantom, and there will be subtle contrast differences. If you want to regain the normal working state, you can temporarily stop using it for a while. It is worth noting that this phenomenon will not have an adverse effect on the reliability of the performance.

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