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Digital Signage Market Analysis Report

After conducting an in-depth study of the digital signage market, the report assesses current and future market opportunities in the market. It focuses on many main driving factors and limiting factors affecting market expansion. Then, in this report, key trends and segmentation analysis and all areas are covered. It includes historical data, importance, statistical data, scale and share, market analysis of major products and market trends of major participants, as well as market prices and demand. In 2017, the global digital signage market was worth 6.81 billion U.S. dollars and will reach 8.675 billion U.S. dollars by the end of 2022, with a compound annual growth rate of 5.62% from 2017 to 2022. Digital signage is a sub-part of the signage. Digital displays use technologies such as LCD, LED, and Projection to display content, such as digital images, videos, streaming media, web pages, weather data, restaurant menus or text. They can be found in public places, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and company buildings to provide wayfinding, exhibitions, marketing, and outdoor advertising. Digital signage can be divided into four categories: 40 “types below, 40”-50 “types, 50”-60 “types and greater than 60” types. The 40 “-50” type accounted for the highest proportion of the sales market, accounting for 41.07% in 2017, followed by the 50 “-60″ type, accounting for 35.81%, and the 40” or below type accounting for 16.39%. The sales market share of global digital signage in retail, healthcare, hotel, transportation and other fields has remained stable.

Three development trends of digital signage

Digital signage has been developed for many years, but due to various objective reasons, it has not yet been popularized on a large scale. However, in some government service establishments and high-end commercial establishments, digital signage has been widely adopted. This shows that digital signage Signage is moving forward along the logical route of commercial development, and it has not stopped, let alone its development. Based on years of experience in digital signage projects, we believe that the following three changes are initially expected in digital signage in the next three to five years: Development trend 1, response methods will be more diversified As far as the interactive mode of digital signage is concerned, the response mode is relatively simple. Basically, it is operated by the touch screen. After clicking, the digital signage will make corresponding actions according to relevant instructions, such as issuing tickets and so on. However, people’s pursuit is endless, and more needs have not been met for the time being. At this time, new solutions are often needed to solve these pain points. Therefore, will there be new ways to respond in the future? , The answer is yes, such as voice interaction, voice interaction, and interconnection with mobile phones, etc., may be the specific form of future response methods. Development trend 2, the full integration of reality and virtual We are no longer unfamiliar with the terms augmented reality (AR) and virtual reality (VR), because over the years, the development of AR and VR has

Digital signage plays an important role today

Compared with online advertising, digital signage is obviously more attractive. As an effective tool, including retail, hospitality, healthcare, technology, education, sports or corporate environments, digital signage can be used to effectively communicate with users. There is no doubt that digital signage has become the preferred marketing tool for companies. Digital signage has become a part of our daily lives. LED displays are very common in airports and railway stations, and are often used to display information such as departure and arrival time. In addition, in the catering industry, digital menus are also very common. Compared with ten years ago, people today are more accustomed to the digital world, and this is why digital signage is more important in today’s world. Why is digital signage more important in today’s world? LED displays can help companies feel their presence in a highly competitive business environment. Digital signage attracts attention with eye-catching fonts, text, animations and full-motion videos. Digital signage in public places can be presented to more people than Internet video. These low-maintenance screens are the perfect solution for product marketing. Therefore, if you want a marketing method that is cheaper than TV ads but can attract more people, then digital signage is the answer. 90% of the information processed by our brain is visual information. More than 60% of people use digital displays to learn more about products. Research shows that 40% of customers believe that indoor LED displays will affect their purchasing decisions. LED display can attract consumers to increase

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