According to a report by Technavio, the global digital signage market is set to grow by over 33% by 2023. With growth comes new and exciting IoT technologies that will improve the communication experience, heighten engagement with digital signage, and continue to maximize the return on digital signage investment for businesses.
I. Introduction A. Definition of Digital Signage Advertising Digital signage advertising is a form of digital advertising that uses display screens to showcase multimedia content and messaging to a target audience. This can include videos, animations, graphics, text, and interactive elements. The displays can be installed in various locations, including indoors, outdoors, and on mobile vehicles. B. Importance and Growth of Digital Signage Advertising Digital signage advertising has become increasingly important as businesses recognize its potential to engage with customers, promote brand awareness, and increase sales. The global digital signage market size was valued at USD 19.61 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. The growth is driven by the increasing demand for digital out-of-home (DOOH) advertising, advancements in technology, and the rising need for effective communication in various industries. C. Overview of the Article In this article, we will explore the different types of digital signage advertising, its benefits, components, strategies for effective implementation, factors to consider, and common mistakes to avoid. We will also discuss future trends and opportunities. Additionally, we will highlight the importance of choosing the right partners and tools for digital signage advertising success, including Screenage, a leading digital signage product supplier. II. Types of Digital Signage Advertising A. Indoor Digital Signage Advertising Indoor digital signage advertising includes displays placed inside buildings such as offices, shopping malls, and airports. This type of advertising can be used to promote products, provide
Screenage has introduces its newest offering in the display segment at InfoComm 2019 Exhibition in Mumbai, Bombay Exhibition Centre. InfoComm is the most comprehensive event for audiovisual solutions that enable integrated experiences, with products for audio, conferencing and collaboration, digital signage, content, production and streaming, video capture and production, control, and live events. A dedicated exhibition platform for exceptional technological solutions, Professional AudioVisual (Pro-AV) and Integrated Experience Solutions it hosts Exhibitors and manufacturers from over 20 countries to showcase their game-changing products and services to thousands of local and international visitors. Screenage has shown its best products like Video wall, Outdoor digital signage’s, Digital and interactive display, Interactive white board, Self-service kiosks, Ultra stretched screens and wayfinding kiosks with features like ultra-high brightness, bezel-less display, wide viewing angle, and multiple mounting options. Screenage Electronics is engaged in the field of design, engineering, production and marketing of Digital Signage solutions to the Indian market since 2018. Our core products are Digital Signage Displays, Digital Menu Board, Interactive Touch Screens, Smart Class Room Solutions, Ultra Stretched Screens, Self Service Kiosks, Video Wall, Outdoor Screens, etc. Screenage has its own production facilities with professional engineering, designing & technology team, R & D Centre, Quality Control Dept., etc and we are capable of giving OEM/ODM products. Having its own steel workshop arrangements, that can meet custom made designs according to the customer requirements. We made it one of our missions to provide innovative digital signage solutions that drive businesses forward. If you have any
Product: 55 inch android advertising kiosk
Installation time: 2018
Area: Asia
Key features:
• 55 inch 4K IPS panel
• 8 mm thickness tempered glass
• Android solution with cloud based CMS
• Custom-made design
Screeage’s Electronic Shelf Edge display is a digital signage solution for businesses looking to tell
Product: 55 inch 3.5mm narrow bezel DID video wall
Installation time: 2021
Area: Germany
Key features:
• 55 inch 3.5mm narrow bezel video wall
• Original DID-LCD BOE panel
• Good white balance factory setting
• 4K resolution for the whole video wall screen
• Push out bracket, convenient for maintain service
• Daisy chain and DP loop support
Product: 55 inch digital signage kiosk
Installation time: 2017
Area: Lebanon
Key features:
• 55 inch 500 nits high brightness panel
• Integrated way finding system inside
• Integrated browser framework of cloud based CMS
• Custom-made design
Embedded touch digital signage provides a more intuitive, three-dimensional, interactive way of displaying information, and has the advantages of high space utilization, automated management, and rich functionality. It is an ideal choice for advertising, promotion, navigation, and other scenarios.
Touch screen information kiosk, Indoor slanted interactive multimedia kiosk system for Supermarket, Shopping mall, Hotel & Restaurants etc.
Designed with robust, corrosion protected, casing to protection against the elements and the public.
The Open Cell solution is developed, which helps up the expansion of small-scale companies in the LCD industry, An Open Cell is just a part of LCD panel without backlight.
