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Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In public places, the convenient Digital Signage is expected to meet the public’s needs for information circulation. Only with the help of Digital Signage, information can be transmitted to the public, publicity, etc.; with the touch screen technology that is simple to operate and easy to maintain, it is suitable for inquiries and visits of different groups of people, and expands the scope of information transmission. It can provide the public with traffic information, self-booking/appointment, public facilities query, tourism, entertainment, special catering and other public query information. The use of wireless communication terminal equipment can also facilitate the downloading of query results, which is an excellent solution for improving public information and shaping the image of the city. It can be effectively applied to typical places such as government affairs halls, squares, airports, stations, hotels, etc. The invention of digital signage provides people with a new and dynamic way of information exchange. Whether on the street or in a department store, people can often see signs promoting the latest products. Business people who travel frequently are also very familiar

Tracing back to history, the digital signage industry started with simple outdoor advertising. Until now, in such a digital age, digital signage serves all walks of life every day and displays information in public places. It has developed into a comprehensive communication platform. Samsung is at the forefront of the digital signage industry and has promoted the development of the industry through a series of technological innovations. Over the years, Samsung has overcome many difficulties in the development of the industry and has continued to introduce innovative products that are popular with consumers. Take a look at the development history of Samsung SMART Signage digital signage in the past ten years, as well as the achievements and breakthroughs made today. 1 debut at the airport “If it is only for displaying information, what is the necessity of installing large digital signage indoors? What is the difference between digital signage and TV screen?” This is the beginning of the 21st century, when digital signage first appeared in public view. Sungtae Lee is a frequently asked question. Lee is one of the pioneers of commercial signage products in the visual display division of Samsung Electronics. On many occasions, he had to explain the difference between Samsung products and other products by introducing the value of digital signage and product features. “At that time, we firmly believed that digital signage will profoundly change the way people communicate, but it is not as easy to accept as we originally imagined.” Lee said.   *In