is digital signage system

digital signage

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is digital signage system

Digital signage enhances customer experience

Not long ago, the only option for companies that wanted to communicate with customers was traditional signage, such as banners, posters, and light boxes. Today, digital signage has changed the way companies communicate and has prompted them to rethink the customer experience. Traditional signage can only display one message and can only spend a lot of time and effort to update it, while digital signage can be displayed in cycles among multiple messages or advertisements to attract the attention of many target audiences. Now, people can see them in shopping malls, restaurants and retail stores every day. But many companies have not yet converted from traditional logos, and end-customer messaging may be stagnant for weeks or months. As digital signage technology is more affordable and easier to implement than ever, you may be considering adding it to your business. The digital signage that the company uses to expand its business and meet more customer needs has many advantages. Instant update news The ability to update signs as needed benefits both customers and businesses. Real-time updates can help you quickly spread important news to your customers. Restaurants can use real-time updates to highlight manager specials or other sales. The image of a milkshake or a delicious salad can greatly influence the customer’s decision. With the continuous changes in safety messages from local, provincial, municipal, and national health agencies, digital signs have played a particularly important role in different stages of the new coronavirus and can convey information in a timely manner.

Five application scenarios of digital signage

Digital signage application scenarios are relatively extensive. In recent years, with the upgrading of urban development, the environment is getting better and better and more convenient. The application of digital signage in the sign system is also an important force in these changes. However, if you want to ask sign manufacturers, where can digital signage be used? Or a certain party said, is my place suitable for digital signage? Maybe most people will say yes, or you can give a general situation, but what are the usage scenarios? These may not be something that everyone can recite. Below, based on Kesai’s years of experience in digital signage projects, we have To make a systematic combing of application scenarios, the following will start from 5 aspects: Application scenario 1, in the field of new retail, our feelings are more obvious. For example, many large supermarkets now use self-service cash registers and self-service load-bearing machines. These are actually some digital signage equipment that are closely related to our daily lives. We The high-frequency participation of products shows that this demand will receive more and more attention from all aspects, and it is also one of the directions of fierce competition in the direction of digital signage in the future. Application Scenario 2: Fashionable catering industry. In fact, in the catering industry, we have a basic version of self-service ordering service terminals, as well as equipment for arranging and calling numbers. The catering industry is also one of the earlier cited areas of

4 good aspects of restaurant digital transformation

For the restaurant industry too, digital signage has quickly assumed a far more central role. Nowadays, if you go to a cafe or diner, chances are high that a screen will be staring at you from some corner. But, the issue is that many businesses are yet to mine the benefits of digital signage in restaurants up to its full potential. That brings us to the idea of a digitally connected restaurant. To understand the concept, let’s go over the components one by one. The whole idea of a digitally connected restaurant uses simplistic solutions to reduce friction in business. If you notice, all the restaurant signage solutions that I have mentioned above are quite commonplace. But the problem is that most of these solutions are deployed as standalone. Some restaurants have digital menu boards, but not a queue management system. Some cafes have digital screens and TVs installed at every corner of the place, but they are grossly under-utilizing their resources by playing only commercials or showing the news & weather updates on TV. The thing that most restaurants & bars fail to implement is a holistic solution— a common platform or a restaurant digital signage software using which they can manage all the different digital arrangements like queue management, entertainment, menu board. 1. Digital Menu Board What is the usual scenario when you visit any restaurant or cafe? You walk into the place– go straight to the ordering counter to see the menu board (good luck if it’s a popular

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