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Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In public places, the convenient Digital Signage is expected to meet the public’s needs for information circulation. Only with the help of Digital Signage, information can be transmitted to the public, publicity, etc.; with the touch screen technology that is simple to operate and easy to maintain, it is suitable for inquiries and visits of different groups of people, and expands the scope of information transmission. It can provide the public with traffic information, self-booking/appointment, public facilities query, tourism, entertainment, special catering and other public query information. The use of wireless communication terminal equipment can also facilitate the downloading of query results, which is an excellent solution for improving public information and shaping the image of the city. It can be effectively applied to typical places such as government affairs halls, squares, airports, stations, hotels, etc. The invention of digital signage provides people with a new and dynamic way of information exchange. Whether on the street or in a department store, people can often see signs promoting the latest products. Business people who travel frequently are also very familiar

Since the start of LCD advertising machines in 2002, the digital signage industry has been developing for more than ten years. What’s interesting is that with the development of the digital signage industry, the concept of digital signage is becoming more and more blurred. The industry has not yet been able to give a complete and authoritative definition of sports norms, and the development of the digital signage industry has begun to slow down. So what are the specific manifestations of digital signage? 1. Advertising machine series As the ancestor of the introduction of digital signage, the position of advertising player in the field of digital signage is unshakable. From LCD advertising machine to network advertising machine; from indoor advertising machine to outdoor advertising machine; from pure broadcast advertising machine to interactive advertising machine. The development of advertising machines has been at a steady pace, and the development of China’s advertising machine industry has become more refined and refined. A company may specialize in the production of advertising machines at airports, subway stations, or bus stop sign advertising machines. However. Nine children and a mother, don’t forget, we all belong to a big family of advertising players! And the advertising machine series is the fundamental source of digital signage. However, due to the limitation of non-state-owned source technology, the development of raw material technology and quality in the advertising player industry has entered a bottleneck stage. Most advertising player manufacturers choose to temporarily put aside the source technology development of