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What is Digital Signage Advertising?

I. Introduction A. Definition of Digital Signage Advertising Digital signage advertising is a form of digital advertising that uses display screens to showcase multimedia content and messaging to a target audience. This can include videos, animations, graphics, text, and interactive elements. The displays can be installed in various locations, including indoors, outdoors, and on mobile vehicles. B. Importance and Growth of Digital Signage Advertising Digital signage advertising has become increasingly important as businesses recognize its potential to engage with customers, promote brand awareness, and increase sales. The global digital signage market size was valued at USD 19.61 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. The growth is driven by the increasing demand for digital out-of-home (DOOH) advertising, advancements in technology, and the rising need for effective communication in various industries. C. Overview of the Article In this article, we will explore the different types of digital signage advertising, its benefits, components, strategies for effective implementation, factors to consider, and common mistakes to avoid. We will also discuss future trends and opportunities. Additionally, we will highlight the importance of choosing the right partners and tools for digital signage advertising success, including Screenage, a leading digital signage product supplier.   II. Types of Digital Signage Advertising A. Indoor Digital Signage Advertising Indoor digital signage advertising includes displays placed inside buildings such as offices, shopping malls, and airports. This type of advertising can be used to promote products, provide

By the Affective of COIVD-19, as the leader of chip set touch sensor companies of ILITEK, is running out of the touch screen chipset, and all touch screens will increase in price.

In 2020, as the epidemic has stimulated people’s demand for work, study, entertainment and other applications at home, the display industry has achieved rapid development, and the upstream chip of the supply chain is also booming. Affected by the global chip shortage, display driver chips are facing price increases. According to data, the total demand for display driver chips is expected to grow to 8.4 billion in 2021. In the display driver chip market, Taiwanese design companies occupy a dominant position in the LCD field, accounting for nearly 80% of the market in 2020. Heria and ILITEK ranked first and second respectively. Due to the sudden attack of the epidemic in 2019, all factories were halted urgently, resulting in a shortage of ILITEK’s chip inventory. In addition, due to the global shortage of COVID-19 vaccines, only about 11% of Taiwan’s population has been vaccinated, which has caused difficulties for factories to resume work, and has exacerbated the problem of imbalance between supply and demand in the market. Chip prices will continue to rise in the future.

Market development of LCD splicing screen

In recent years, there have been more and more LCD splicing screen manufacturers, and competition in the large-screen splicing market has gradually become fierce. With the continuous breakthroughs in the three mainstream splicing product technologies such as LCD LCD splicing, DLP rear projection splicing, and PDP plasma splicing, LCD splicing There are more and more types of screens, and more and more diversified sizes, and there are more options for users to choose from. However, LCD splicing screens also have two sides, so the current large-screen splicing market is facing a complex situation such as a large number of convergent products and chaotic price wars. Especially with the rapid development and wide application of the LCD splicing industry, some people in the industry have suggested that the large-screen splicing industry may face a reshuffle. So where is the future of large-screen splicing? From the overall splicing market, analyze the technical aspects and industry applications of the three large-screen products, LCD LCD splicing screen, DLP rear projection splicing screen, and PDP plasma splicing screen. LCD splicing screens are the first choice. Since Samsung launched 46-inch ultra-narrow-edge splicing products in 2009, the LCD splicing market has shown a sustained high growth trend. The large LCD splicing screen has the advantages of high definition, high brightness, high color saturation, flexible splicing display combination, environmental protection and health, long life span, and low maintenance cost. At present, the largest LCD splicing unit on the market can be as large as 65 inches, and is

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