digital signage retail

Networked digital signage can not only upload content through the network, but also centrally control the equipment through the network. This not only solves the problem of content flexibility, but also allows users to independently update the playback content at any time, improve the quality of digital signage content, and bring many benefits to merchants or enterprises from a long-term perspective. First of all, from the appearance. The types of digital signage display terminals are very diverse. In addition to general products with large screens and high-definition features, there are special products such as special-shaped splicing, transparent display, and naked eye 3D to meet the creative application needs of specific users and maximize advertising. The main advertising information can be noticed by the target group. This is a major prerequisite for ensuring the efficiency of transmission. Digital signage display terminal-self-service terminal display-digital signage display Secondly, in terms of content, networked digital signage self-service terminals can achieve online real-time updates, which gives advertisers absolute control over advertising content, and can push advertising information regularly and at fixed points according to the behavioral habits of target audiences. Enhance the accuracy of advertising. At the same time, advertisers can also carry out flexible packaging of advertising based on current affairs hotspots, breaking the rigidity of traditional advertising pushes, and avoiding audience resentment and affecting corporate brands. In the course of business operations, specialized marketing strategies are indispensable. However, a study found that only 20% of traditional marketing campaigns can impress consumers. This also

Digital signage is a relatively advanced identification product. In recent years, we have seen more and more digital signage in reality, and the application scenarios are gradually expanding in depth. If you follow a relatively stereotyped expression, that’s it. “Digital Signage” is a brand-new media concept. It refers to public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge. Multimedia professional audio-visual system for financial and entertainment information.” In fact, the digital signage we currently see does stay at the basic display stage, but we can’t simply interpret the digital signage as an advertising machine, because the advertising machine is one-way The information conveying itself does not recognize the user’s behavior or instructions, and we now focus more on the intelligentization of digital signage, which is the essence of the development of digital signage. Compared with traditional display signs, one of the biggest features of digital signage is that it can interact with users. This interaction may be in a variety of ways, such as traditional mechanical buttons, touch screens, mobile phone scan codes to send related instructions, and even voice. There are also body movements, etc., which can all be used as interactive methods. In fact, we can deeply experience this in the field of science and education, especially in the robot-related interaction process, we can interact with the big screen through body movements. This is theoretically a typical development direction of digital signage. . In the initial stage, the digital signage we understand is