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The digital signage market is projected to grow by $6.71 billion by 2025 with the market’s growth momentum reaching 8.80% compound annual growth rate, according to a report from market research firm Technavio Insights. The report details statistical qualitative and quantitative data on hardware, software, and services, application, retail, QSR and restaurants, education, healthcare and others, according to a press release. The data revealed how regions across the world contribute to the market. Additional highlights include: The high growth of retail space is notably driving digital signage market growth. The foremost factor impeding market growth is the growing e-commerce market. AU Optronics, Daktronics, E Ink Holdings, HP, LG Electronics, NEC, Panasonic, Samsung Electronics, Sharp, Sony, and Screenage are a few of the key vendors in the digital signage market. 37% of the market’s growth will originate from Asian-Pacific countries during the forecast period. China and Japan are the key markets for digital signage in Asia-Pacific. The region has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The digital signage market share growth by the hardware segment has been significant. Key drivers and trends There has been a negative impact on the market growth post-COVID-19, according to the report. Key factors such as the increasing adoption of digital signage in numerous service sectors and the high growth of DOOH signage are notably driving the market. However, improper digital signage implementation and cybersecurity issues are some challenges expected to impede

Vying for consumers’ attention is a lot tougher now in this new age of content. You need to up your game to compete with online ads. Nonetheless, your outdoor signages can still play a significant role in bringing in more exposure for your brand. To make sure it stands from the rest, you should consider going digital. According to Grand View Research, the overall spending for outdoor digital signage displays reached $21.49 billion in 2020. Experts believe that this trend will only continue to grow in the coming years. So get on with the times and explore how digital signages can become effective marketing platforms for your business to increase sales. With that, here are some useful tips in creating your outdoor digital signages. 1. Choose the right software Going digital with your outdoor signages means investing in a reliable digital signage software. This tool will allow you to manage your signages remotely and in real-time. With numerous options available, you might struggle in choosing the right one for your business. And while there is no such thing as a “perfect” software, there are some digital signage software features and benefits you should look out for. For one, you would want a user-friendly software. After all, not everyone can be experts on programming. You need an intuitive platform that will allow you to painlessly perform and automate essential tasks. Another element you should look out for is security. The digital space is often the hunting grounds for hackers, scammers, and fraudsters. Hence,