digital signage kpi

digital signage

alphabeticals

Four core components of digital signage

Digital signage is a problem that we have discussed more recently, because digital signage is a relatively advanced identification product, and it is also a direction of the development of the sign industry. Therefore, it is reasonable for us to analyze the key points of digital signage. On the one hand, we can strengthen the promotion of digital signage. On the other hand, we can also help the promotion of digital signage. Today, our theme is an integral part of digital signage, that is to say, digital signage. What are the parts? We sorted out the following 4 parts: 1. The shell part, the shell is the part that we can see intuitively. The digital signage is not just a screen. The digital signage we see in reality will be in various shapes, looks very beautiful and generous, not alone The display, therefore, this shell has a very important decorative role. Although it does not help digital signage in terms of function, digital signage is also part of the entire identification system. Of course, the outline of the shape needs to be consistent with the overall style, so , This shell is essentially as important as other identification products. 2. Display, what we have a deeper understanding of digital signage at this stage should be the touch screen. This is a typical display device and an important link between digital signage and users. 3. The operating system and the shell have no soul, and the display itself has no soul.

Features of Digital Signage

Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In public places, the convenient Digital Signage is expected to meet the public’s needs for information circulation. Only with the help of Digital Signage, information can be transmitted to the public, publicity, etc.; with the touch screen technology that is simple to operate and easy to maintain, it is suitable for inquiries and visits of different groups of people, and expands the scope of information transmission. It can provide the public with traffic information, self-booking/appointment, public facilities query, tourism, entertainment, special catering and other public query information. The use of wireless communication terminal equipment can also facilitate the downloading of query results, which is an excellent solution for improving public information and shaping the image of the city. It can be effectively applied to typical places such as government affairs halls, squares, airports, stations, hotels, etc. The invention of digital signage provides people with a new and dynamic way of information exchange. Whether on the street or in a department store, people can often see signs promoting the latest products. Business people who travel frequently are also very familiar

Five application scenarios of digital signage

Digital signage application scenarios are relatively extensive. In recent years, with the upgrading of urban development, the environment is getting better and better and more convenient. The application of digital signage in the sign system is also an important force in these changes. However, if you want to ask sign manufacturers, where can digital signage be used? Or a certain party said, is my place suitable for digital signage? Maybe most people will say yes, or you can give a general situation, but what are the usage scenarios? These may not be something that everyone can recite. Below, based on Kesai’s years of experience in digital signage projects, we have To make a systematic combing of application scenarios, the following will start from 5 aspects: Application scenario 1, in the field of new retail, our feelings are more obvious. For example, many large supermarkets now use self-service cash registers and self-service load-bearing machines. These are actually some digital signage equipment that are closely related to our daily lives. We The high-frequency participation of products shows that this demand will receive more and more attention from all aspects, and it is also one of the directions of fierce competition in the direction of digital signage in the future. Application Scenario 2: Fashionable catering industry. In fact, in the catering industry, we have a basic version of self-service ordering service terminals, as well as equipment for arranging and calling numbers. The catering industry is also one of the earlier cited areas of

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