Digital signage plays an important role today
Compared with online advertising, digital signage is obviously more attractive. As an effective tool, including retail, hospitality, healthcare, technology, education, sports or corporate environments, digital signage can be used to effectively communicate with users. There is no doubt that digital signage has become the preferred marketing tool for companies. Digital signage has become a part of our daily lives. LED displays are very common in airports and railway stations, and are often used to display information such as departure and arrival time. In addition, in the catering industry, digital menus are also very common. Compared with ten years ago, people today are more accustomed to the digital world, and this is why digital signage is more important in today’s world. Why is digital signage more important in today’s world? LED displays can help companies feel their presence in a highly competitive business environment. Digital signage attracts attention with eye-catching fonts, text, animations and full-motion videos. Digital signage in public places can be presented to more people than Internet video. These low-maintenance screens are the perfect solution for product marketing. Therefore, if you want a marketing method that is cheaper than TV ads but can attract more people, then digital signage is the answer. 90% of the information processed by our brain is visual information. More than 60% of people use digital displays to learn more about products. Research shows that 40% of customers believe that indoor LED displays will affect their purchasing decisions. LED display can attract consumers to increase