digital signage in retail

digital signage

prepositions

digital signage in retail

Digital Signage Advantage characteristics

System advantages 1. Centralized control and centralized management: Through the WAN network remote control, there is no need to manually change the card or insert the card, so that different places, different audiences, and different time periods can play different advertising information content. Software upgrades can also be operated remotely, without manual presence. 2. Real-time release: Immediately release emergency information, emergencies, and insert media files to achieve the simultaneous release of bank foreign exchange, fund interest rates, policies and regulations, promotional activities, weather forecasts, clocks and other instant information. 3. Stability: Efficient and stable embedded design, plug and play, no virus infection. 4. Split screen display: At the same time, multiple information combinations such as audio, video, pictures, letters, etc. are played to realize the free adjustment of any position of videos, pictures, and subtitles, which solves the contradiction that only advertising is less concerned or only entertainment programs have no advertising value. 5. Information security: The use of special pricing technology can control the broadcast of all non-audited programs, effectively ensuring the safety of outdoor media transmission. 6. HD playback: Supports high-definition playback of MPEG1, MPEG2, MPEG4, WMV9, H.264 and other media (except for the two formats of rm and mkv, other media formats are basically supported.). Internet function 1. Support all existing IP networks, support various network protocols and provide service quality assurance. 2. Real-time information release: rolling subtitles, pictures, video clips, etc. 3. The network updates the broadcast content without manual replacement. 4. The playback terminal can

Features of Digital Signage

Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In public places, the convenient Digital Signage is expected to meet the public’s needs for information circulation. Only with the help of Digital Signage, information can be transmitted to the public, publicity, etc.; with the touch screen technology that is simple to operate and easy to maintain, it is suitable for inquiries and visits of different groups of people, and expands the scope of information transmission. It can provide the public with traffic information, self-booking/appointment, public facilities query, tourism, entertainment, special catering and other public query information. The use of wireless communication terminal equipment can also facilitate the downloading of query results, which is an excellent solution for improving public information and shaping the image of the city. It can be effectively applied to typical places such as government affairs halls, squares, airports, stations, hotels, etc. The invention of digital signage provides people with a new and dynamic way of information exchange. Whether on the street or in a department store, people can often see signs promoting the latest products. Business people who travel frequently are also very familiar

Global LCD industry meets market changes

At present, the trend of semiconductor display industry chain transferring to China is becoming stronger and stronger, which strengthens the scale advantage and geographical advantage of domestic enterprises, promotes the continuous improvement of service and cost competitiveness, puts more and more pressure on Samsung and other enterprises, forces them to change the track, and domestic manufacturers will enter the “harvest period”.   LCD (liquid crystal display) industry once flourished in the United States and Japan, and then began to blossom and bear fruit in Korea and China. As an industry with significant scale effect, high capital barriers and prominent strategic position, expanding higher generation production lines against the industrial cycle is the core driving force for the long-term decline of industry costs and the continuous creation of new application markets.   Since the beginning of this year, the whole LCD market has been full of smoke. Whether the South Korean panel giant announced the closure of LCD production line, or the integrated sale of related domestic listed companies, the industry is full of highlights.   Will domestic manufacturers enter the “harvest period”? Since the beginning of this year, Samsung and LG, the two South Korean panel giants, have successively announced the closure of most LCD (liquid crystal display) production lines. India predicts that the proportion of Korean production capacity will decrease from 23% in the first quarter of 2020 to 8% in the first quarter of 2021.   A display industry analyst told the daily economic news that at present,

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