digital signage gartner

At present, the trend of semiconductor display industry chain transferring to China is becoming stronger and stronger, which strengthens the scale advantage and geographical advantage of domestic enterprises, promotes the continuous improvement of service and cost competitiveness, puts more and more pressure on Samsung and other enterprises, forces them to change the track, and domestic manufacturers will enter the “harvest period”.   LCD (liquid crystal display) industry once flourished in the United States and Japan, and then began to blossom and bear fruit in Korea and China. As an industry with significant scale effect, high capital barriers and prominent strategic position, expanding higher generation production lines against the industrial cycle is the core driving force for the long-term decline of industry costs and the continuous creation of new application markets.   Since the beginning of this year, the whole LCD market has been full of smoke. Whether the South Korean panel giant announced the closure of LCD production line, or the integrated sale of related domestic listed companies, the industry is full of highlights.   Will domestic manufacturers enter the “harvest period”? Since the beginning of this year, Samsung and LG, the two South Korean panel giants, have successively announced the closure of most LCD (liquid crystal display) production lines. India predicts that the proportion of Korean production capacity will decrease from 23% in the first quarter of 2020 to 8% in the first quarter of 2021.   A display industry analyst told the daily economic news that at present,

Recently, the price rise trend of LCD is very obvious. Some original manufacturers have adjusted the ex-factory price many times, and some even adjusted the price more than 20% at one time “A panel factory recently raised its price twice in a row, each time adding 5 yuan to the original price. In fact, this kind of increase is not surprising in the industry”. The source said.   The cause and effect of this price increase   As for price increase, we are more concerned about price increase, duration and category. In fact, in this round of price increase, the rise of different LCD screens is not the same.   There are structural differences in the price increase. The main performance is that the price of low-end LCD products increased by 20% – 30% or even 40% – 50%.LTPS (low temperature polycrystalline silicon) screen and AMOLED (active matrix organic light emitting diode panel) used in high-end mobile phones have little or no price increase. At the same time, 32″ and 38.5″ LCD screens for small size TV sets have fallen below the cost price of materials, and manufacturers have been seeking price increases in recent months, while the price of 70″ or more LCD screens for large size TV sets has not fluctuated much. LCD agent Shenzhen weishixin Co., Ltd. Chairman Lu Naiming said.   According to reports, the last price rise cycle of LCD was from 2016 to 2017, and its overall market price has been falling since 2018.

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