digital signage display ads

digital signage display

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digital signage display ads

New market for small-pitch LED displays

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change. LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that

Six characteristics of digital signage welcomed by the market

With the increasing development of commerce and consumption, the demand for digital signage is also increasing. With its networked, digitized, and informatized multimedia digital signage, it has become a bright spot in the advertising media market. Furthermore, from the point of view of the application fields and functional uses of digital signage, it has gradually been integrated into all aspects of people’s life and work. The following editor  will reveal the 6 major characteristics of digital signage that are popular in the market: 1. The multi-media nature of digital signage Digital signage can spread a variety of media information. Information such as sound, text, images, etc. makes ignorant and uninteresting advertisements more vivid and humane. And can give full play to the creativity and initiative of the store. 2. The time domain of digital signage The ultimate goal of digital signage is to occupy the market share of advertising, and digital signage can surpass the constraints of time and space for advertising. However, most businesses will control the time period to play advertisements, effectively spreading the effectiveness of advertisements. 3. The technicality of digital signage Digital signage must have certain technical support to help merchants promote sales. It can change traditional concepts and enhance the needs of merchants and customers. For digital signage operations, video editing, computer technology, image processing and other compound talents, can they have a competitive advantage in the market. 4. Personalization of digital signage In the store, when the salesman sees the customer coming to the

The use of LCD advertising machines in different industries

Hospital LCD advertising machine With the help of network LCD advertising machine, medical institutions can broadcast medical, registration, hospitalization and other related information. In addition, the LCD advertising player system solution can also be used to allow doctors and patients to interact, provide map-oriented, entertainment information and other content services, not only can simplify the process of seeing a doctor, the LCD advertising player is also conducive to alleviating the anxiety of patients. Retail chain LCD advertising machines rely on the online version of LCD advertising machines to help users immediately release content information such as shopping guides, products and promotions. The rich display functions and bright colors of the LCD advertising machine can effectively enhance the shopping experience of consumers, while also helping users simplify the information release process, and ultimately improve the sales performance of users in the retail industry. The hotel network LCD advertising machine can also display information in the public area of ​​the hotel, and can provide customers with hotel service information. For example: hotel map, room usage, cuisine recommendations, discount activities and other information content. In addition, when necessary, the online version of the LCD advertising machine can also develop relevant hotel operation support based on the hotel’s original system, such as hotel automatic check-in and account number services. Metro LCD advertising machines, bus LCD advertising machines, airport LCD advertising machines, and station LCD advertising machines rely on the online version of the LCD advertising machines to allow users to update and release traffic

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