What is digital signage
Digital signage is a brand new media concept, which refers to public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge, and publish business, finance and entertainment through large-screen terminal display devices. Information multimedia professional audio-visual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, some people put it alongside paper media, radio, television, and the Internet, calling it the “fifth media.” Overview With the continuous development of modern technology, the application of digital display technology will be everywhere. Digital signage relies on the integration of network and multimedia technologies to release and process information in the form of media, and interact with customer feedback in a timely manner. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. The system adopts advanced design concepts and open interfaces, which can integrate a variety of applications. The digital signage system can count and record the playing time, number of times and playing range of multimedia content. It can also realize more powerful interactive functions while playing, which brings opportunities for the creation of new media. Features 1. Foolish program editing interface. Operators can use editing and publishing software to publish various text, icons, animations, videos, audio information and other digital information anytime, anywhere without special training, and integrate them into a “digital sign” for