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Digital signage becomes a new communication platform
Tracing back to history, the digital signage industry started with simple outdoor advertising. Until now, in such a digital age, digital signage serves all walks of life every day and displays information in public places. It has developed into a comprehensive communication platform. Samsung is at the forefront of the digital signage industry and has promoted the development of the industry through a series of technological innovations. Over the years, Samsung has overcome many difficulties in the development of the industry and has continued to introduce innovative products that are popular with consumers. Take a look at the development history of Samsung SMART Signage digital signage in the past ten years, as well as the achievements and breakthroughs made today. 1 debut at the airport “If it is only for displaying information, what is the necessity of installing large digital signage indoors? What is the difference between digital signage and TV screen?” This is the beginning of the 21st century, when digital signage first appeared in public view. Sungtae Lee is a frequently asked question. Lee is one of the pioneers of commercial signage products in the visual display division of Samsung Electronics. On many occasions, he had to explain the difference between Samsung products and other products by introducing the value of digital signage and product features. “At that time, we firmly believed that digital signage will profoundly change the way people communicate, but it is not as easy to accept as we originally imagined.” Lee said. *In
