digital signage and technology

digital signage

comparisons

The specific form of digital signage

Since the start of LCD advertising machines in 2002, the digital signage industry has been developing for more than ten years. What’s interesting is that with the development of the digital signage industry, the concept of digital signage is becoming more and more blurred. The industry has not yet been able to give a complete and authoritative definition of sports norms, and the development of the digital signage industry has begun to slow down. So what are the specific manifestations of digital signage? 1. Advertising machine series As the ancestor of the introduction of digital signage, the position of advertising player in the field of digital signage is unshakable. From LCD advertising machine to network advertising machine; from indoor advertising machine to outdoor advertising machine; from pure broadcast advertising machine to interactive advertising machine. The development of advertising machines has been at a steady pace, and the development of China’s advertising machine industry has become more refined and refined. A company may specialize in the production of advertising machines at airports, subway stations, or bus stop sign advertising machines. However. Nine children and a mother, don’t forget, we all belong to a big family of advertising players! And the advertising machine series is the fundamental source of digital signage. However, due to the limitation of non-state-owned source technology, the development of raw material technology and quality in the advertising player industry has entered a bottleneck stage. Most advertising player manufacturers choose to temporarily put aside the source technology development of

Advantages of LCD

LCD mainly includes TFT, UFB, TFD, STN and other types of LCD. The structure of LCD is to place liquid crystal in two parallel glasses. There are many vertical and horizontal small wires between the two glasses. The direction of rod crystal molecules is controlled by power on, and the light is refracted to produce a picture.   High brightness, The higher the brightness value of the array LCD, the brighter the picture will be without blurring. Advanced display can display clearer and higher brightness product features. We rely on polarization filters and light itself. With the practice of natural light in all corners of the world, a series of liquid crystal filters must be parallel.   The higher the contrast, the more colorful and saturated the color will be, and the higher the plane will be. On the contrary, the color change is low, the color display is poor, the image will be flattened, and the color change value is different, even higher. Compared with CRT imager, LCD dot matrix LCD display has the advantages of zero radiation, low power consumption, small heat dissipation, small volume, accurate image recovery and high character visualization.   The view of “big view” simply means that the view in front of the screen can be seen the larger the sight distance, the easier it will be; As long as the viewer changes the viewing position slightly, the picture may become blurred.

New market for small-pitch LED displays

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change. LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that

digital signage and technology

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