digital signage advertising

digital signage

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Digital signage industry trends in 2021

Today’s digital signage solutions have come a long way from the beginning. Digital displays are everywhere, in pharmacies, retail stores, fast food restaurants, stadiums, and even your local dentist’s studio and bank branch, which can help us in our daily lives. Naturally, as the complexity of digital signage increases, retailers and marketers are taking advantage of the value of smart digital signage. According to a report by MarketsandMarketsTM, by 2024, analysts expect the value of the digital signage field to exceed $29 billion. It is expected that the use of new technologies such as OLED and electronic paper displays will contribute to this growth. In addition, the increased use of LEDs and LCDs may be another factor driving the development of the digital signage industry. Another factor that promotes growth is the development of hardware and software. Digital signage is becoming more and more reliable, enabling consumers to receive information through features such as interactivity and personalization. What other digital signage technology trends are expected throughout 2021 and beyond? Size variability may be one of the biggest trends. Retailers and shopping malls can choose a variety of digital displays, including large-screen video walls, smaller devices such as tablets, and shelf edge displays in aisles, all of which have proven consumers participate. As digital signage becomes the basis for consumer or public participation, the demand for customized and personalized messaging continues to increase. In other words, deliver the right message to the right person. 2021 Digital signage industry trends are worth

Digital signage becomes a new communication platform

Tracing back to history, the digital signage industry started with simple outdoor advertising. Until now, in such a digital age, digital signage serves all walks of life every day and displays information in public places. It has developed into a comprehensive communication platform. Samsung is at the forefront of the digital signage industry and has promoted the development of the industry through a series of technological innovations. Over the years, Samsung has overcome many difficulties in the development of the industry and has continued to introduce innovative products that are popular with consumers. Take a look at the development history of Samsung SMART Signage digital signage in the past ten years, as well as the achievements and breakthroughs made today. 1 debut at the airport “If it is only for displaying information, what is the necessity of installing large digital signage indoors? What is the difference between digital signage and TV screen?” This is the beginning of the 21st century, when digital signage first appeared in public view. Sungtae Lee is a frequently asked question. Lee is one of the pioneers of commercial signage products in the visual display division of Samsung Electronics. On many occasions, he had to explain the difference between Samsung products and other products by introducing the value of digital signage and product features. “At that time, we firmly believed that digital signage will profoundly change the way people communicate, but it is not as easy to accept as we originally imagined.” Lee said.   *In

How to make the LED display screen more high-definition

Improve the contrast of the LED display: Contrast is one of the key factors that affect the visual effect. Generally speaking, the higher the contrast, the clearer and more vivid the image, and the brighter and brighter the color. High contrast is very helpful for image clarity, detail performance, and gray level performance. Increase the gray level of the LED display: the gray level of the LED display refers to the brightness level that can be distinguished from the darkest to the brightest of the single primary color brightness. The higher the gray level of the LED display, the richer the color , The color is brighter; on the contrary, the display color is single and the change is simple. The increase of the gray level can greatly increase the color depth, making the display level of the image color increase geometrically. Nowadays, many LED display manufacturers can set the gray scale of the display to 14bit~16bit, so that the image level can distinguish the details and the display effect is more delicate, vivid, and colorful. Narrowing the dot pitch of the LED display: narrowing the dot pitch of the LED display can greatly improve the clarity of the display screen, because the smaller the dot pitch, the higher the pixel density per unit area of ​​the LED display, and the more details that can be displayed More, the screen display is more delicate and lifelike. The combination of LED display and video processor: The LED video processor can use

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