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adobe digital signage solution

The digital signage market will reach $26.7 billion by 2025, what does that mean?

The digital signage market is projected to grow by $6.71 billion by 2025 with the market’s growth momentum reaching 8.80% compound annual growth rate, according to a report from market research firm Technavio Insights. The report details statistical qualitative and quantitative data on hardware, software, and services, application, retail, QSR and restaurants, education, healthcare and others, according to a press release. The data revealed how regions across the world contribute to the market. Additional highlights include: The high growth of retail space is notably driving digital signage market growth. The foremost factor impeding market growth is the growing e-commerce market. AU Optronics, Daktronics, E Ink Holdings, HP, LG Electronics, NEC, Panasonic, Samsung Electronics, Sharp, Sony, and Screenage are a few of the key vendors in the digital signage market. 37% of the market’s growth will originate from Asian-Pacific countries during the forecast period. China and Japan are the key markets for digital signage in Asia-Pacific. The region has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The digital signage market share growth by the hardware segment has been significant. Key drivers and trends There has been a negative impact on the market growth post-COVID-19, according to the report. Key factors such as the increasing adoption of digital signage in numerous service sectors and the high growth of DOOH signage are notably driving the market. However, improper digital signage implementation and cybersecurity issues are some challenges expected to impede

What Retailers Should Look for in Digital Signage

Digital signage has become an important tool for retailers to engage with customers and enhance the in-store experience. As technology continues to evolve, retailers need to stay ahead of the curve to effectively attract and retain their customer base. In this blog post, we’ll discuss what retailers should be looking for in digital signage and how Screenage, a leading digital signage manufacturer, can help retailers achieve their goals. When retailers consider implementing digital signage in their stores, they should keep several factors in mind. First, the location of your digital signage is crucial. Window-facing digital signage can be an effective way to grab the attention of passers-by and draw them into your store. By utilizing window-facing digital signage, retailers can showcase their products and promotions and entice potential customers to walk inside. In-store digital signage is more than just visual marketing. This is to create an immersive experience that resonates with shoppers and enhances their overall shopping experience. Retailers should look for digital signage solutions that offer interactive features, such as touch screens or gesture recognition, to allow for deeper interactions with customers. By delivering relevant and personalized content, retailers can effectively communicate their brand message and drive sales. In addition to interacting with customers, digital signage can serve as a valuable tool for gathering insights and data. Advanced digital signage solutions can be integrated with customer analytics software to track customer behavior and preferences, allowing retailers to make informed decisions about their marketing and sales strategies. By harnessing the

9 Major Trends in Digital Signage for 2023

According to a report by Technavio, the global digital signage market is set to grow by over 33% by 2023. With growth comes new and exciting IoT technologies that will improve the communication experience, heighten engagement with digital signage, and continue to maximize the return on digital signage investment for businesses.

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