As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media. The survey found that in the past year, although the share of LED display in the outdoor application commercial market has shown a growth trend, the growth driver is not the increase in the number of screens, but the value-added of the original screens. According to the statistics of the authoritative research organization HIS, the global digital signage market revenue exceeded 15.1 billion U.S. dollars in 2018, an increase of 6% over the previous year. Among them, the digital signage display that occupies the largest share will achieve more than 6 billion U.S. dollars in revenue by 2021, creating a good development opportunity for the commercial display industry. This means that with the increase in application commercial market demand, the traditional business model is no longer able to promote the sustainable development of the industry. If the LED display industry wants to grow steadily, it must take a refined route and refine its applications. The development of the indoor application commercial market and the heavy investment in digital signage by display manufacturers are just a new attempt to this kind of change.
LED advertising machine is also another mode for LED screen to penetrate into the field of digital signage
The development of technology and the continuous improvement of market awareness have made the outdoor application of digital signage a trend, and the market scale has expanded rapidly. Related agencies predict that by 2015, the transaction value of outdoor digital advertising is expected to reach 3.4 billion US dollars. The huge room for growth has become the driving force for manufacturers to invest heavily. Compared with the indoor environment, the outdoor environment is more complicated, which puts forward higher requirements on the display terminal of the digital signage. Among them, the clear visibility in the sun is the primary prerequisite, and at this level, the LED display has a natural advantage— It has strong light-emitting brightness and supports automatic brightness adjustment, and the display content is still clear when the sun is directly on the surface of the screen within the visible distance.
In addition to the traditional digital signage display terminal application, LED advertising machine is also another mode for LED display to penetrate into the field of digital signage. Relying on the inherent advantages of the LED display, both the coverage and the display effect of the LED advertising machine are due to the traditional LCD advertising machine, which is more in line with the application requirements of the outdoor advertising machine.