How to Choose the Best Digital Signage Displays for Your Business

If you are looking to incorporate digital signage displays into your marketing strategy, it is vital to choose the right displays that will help you achieve your goals. At Screenage, we understand the importance of selecting the optimal displays for your business needs. In this article, we’ll cover the most important factors to consider when selecting digital signage displays that can help take your marketing efforts to the next level.

Display Size and Resolution

The screen size and resolution of the display are among the most critical considerations in choosing digital signage displays. The size and resolution should be determined based on the viewing distance and the volume of content that is intended to be displayed. High resolution displays are optimal for displaying detailed graphics and videos, while larger displays are best suited for venues with high visibility requirements.


The brightness of the screen is an essential factor to consider to ensure good visibility in different lighting conditions. Depending on the environment that the display will be installed in, it is recommended to choose a display with a brightness of at least 700 nits for indoor use and 1500 nits or higher for outdoor use. Screenage can provide a display of up to 3000-5000 nits, 5-7 times brighter than similar products, and supports customization.

Pixel Density

A high pixel density display ensures clear and sharp images and text. Displays with pixel densities of 1080p or higher are ideal for most applications.

Contrast Ratio

A high contrast ratio ensures that the colors on the display appear vivid and bright, even in low light conditions. A contrast ratio of at least 3000:1 is recommended for most applications.

Visual Effects

Special visual effects like 3D and motion graphics can add impact to your digital signage displays and make them more engaging for viewers. Our displays at Screenage feature built-in technologies that create a unique and memorable user experience.

Operating System

Choose a digital signage display with an operating system that is easy to use, secure and compatible with the software you plan to use. Screenage offers displays with multiple operating systems, including Android and Windows.


Consider the total cost of ownership for the display, including installation, maintenance, and content production costs. At Screenage, we offer cost-effective displays that prioritize quality over price.

Reliability and Durability

Digital signage displays should be designed to withstand continuous use and be resistant to wear and tear. Choose a display with a strong build quality and features like dustproofing, waterproofing, and anti-glare coatings. Our displays come with a warranty and are built with quality materials to ensure durability and longevity.

Network Connectivity Options

Displays with Wi-Fi, Ethernet, or cellular connectivity can be remotely managed, updated and controlled, making it easy to change content as needed. Screenage displays come with a variety of connectivity options to suit your business needs.

Screen Burn-in

Screen burn-in occurs when static images remain on the screen for extended periods of time, causing permanent damage to the display. Displays with built-in technologies like pixel shifting and automatic image scrolling can help prevent screen burn-in. All Screenage displays feature these technologies to protect the screens from burn-in while also preserving the lifespan of the display.

By considering these factors and selecting the right digital signage displays from Screenage, you can create impactful marketing campaigns that engage your audience and drive results. With our displays and strategies in place, you can create compelling digital signage displays that will attract and retain your audience’s attention. Contact us today to learn more about how Screenage can take your marketing strategy to the next level.



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