After conducting an in-depth study of the digital signage market, the report assesses current and future market opportunities in the market. It focuses on many main driving factors and limiting factors affecting market expansion. Then, in this report, key trends and segmentation analysis and all areas are covered. It includes historical data, importance, statistical data, scale and share, market analysis of major products and market trends of major participants, as well as market prices and demand. In 2017, the global digital signage market was worth 6.81 billion U.S. dollars and will reach 8.675 billion U.S. dollars by the end of 2022, with a compound annual growth rate of 5.62% from 2017 to 2022.
Digital signage is a sub-part of the signage. Digital displays use technologies such as LCD, LED, and Projection to display content, such as digital images, videos, streaming media, web pages, weather data, restaurant menus or text. They can be found in public places, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and company buildings to provide wayfinding, exhibitions, marketing, and outdoor advertising.
Digital signage can be divided into four categories: 40 “types below, 40”-50 “types, 50”-60 “types and greater than 60” types. The 40 “-50” type accounted for the highest proportion of the sales market, accounting for 41.07% in 2017, followed by the 50 “-60″ type, accounting for 35.81%, and the 40” or below type accounting for 16.39%.
The sales market share of global digital signage in retail, healthcare, hotel, transportation and other fields has remained stable. In 2017, it was 46.56%, 35.79%, 6.86%, 3.25% and 7.54% for 4 consecutive years.
The United States is the largest contributor to the digital signage revenue market, accounting for 31.87% of the total global market share in 2017, with revenue of 2.17 billion U.S. dollars, Canada accounting for 7.74%, or 527 million U.S. dollars, and Japan accounting for 7.22%, or 490 million U.S. dollars. Regionally, North America is the leader of the entire digital signage industry.
Samsung Electronics is the largest company in the global digital signage market with a market share of 20.74%, followed by LG Electronics and NEC Display, with market shares of 15.27% and 12.41%.
