Today’s digital signage solutions have come a long way from the beginning. Digital displays are everywhere, in pharmacies, retail stores, fast food restaurants, stadiums, and even your local dentist’s studio and bank branch, which can help us in our daily lives. Naturally, as the complexity of digital signage increases, retailers and marketers are taking advantage of the value of smart digital signage.
According to a report by MarketsandMarketsTM, by 2024, analysts expect the value of the digital signage field to exceed $29 billion. It is expected that the use of new technologies such as OLED and electronic paper displays will contribute to this growth. In addition, the increased use of LEDs and LCDs may be another factor driving the development of the digital signage industry. Another factor that promotes growth is the development of hardware and software. Digital signage is becoming more and more reliable, enabling consumers to receive information through features such as interactivity and personalization.
What other digital signage technology trends are expected throughout 2021 and beyond? Size variability may be one of the biggest trends. Retailers and shopping malls can choose a variety of digital displays, including large-screen video walls, smaller devices such as tablets, and shelf edge displays in aisles, all of which have proven consumers participate.
As digital signage becomes the basis for consumer or public participation, the demand for customized and personalized messaging continues to increase. In other words, deliver the right message to the right person.
Digital signage industry trends are worth paying attention to. New digital signage industry trends, emerging technologies and the continuation of past trends will dominate signage throughout 2021. This is good news for retailers, pharmacies, restaurant owners/operators and other industries, who can choose to combine their actual business methods with emerging technologies.
The future trend of digital signage and artificial intelligence (AI)
Artificial intelligence is likely to break the original model of most industries, as is the digital signage field. When AI is combined with digital signage, it can create a more personalized experience for consumers, salespeople, and employees, but it goes far beyond this. In a study conducted by Isobar in May 2019, 29% of companies worldwide said they are currently using AI to help simplify the customer experience, and another 46% said they expect to use the technology in the future.
AI transforms digital signage in the following ways:
Provide smarter location-based marketing
Get input from sensors and make decisions based on rules to display which messages on the digital display in real time
Support in-depth in-store data collection, convenience and personalization, and achieve fair competition in the in-store retail experience through online competition
Activate consumer engagement strategies that focus on large-scale personalization
Smarter and more targeted messaging for customer-oriented promotional content and staff-oriented messaging that focuses on tasks and efficiency
According to the February 2019 Global Shopper Trends Report, 37% of shoppers said that getting personalized offers, experience and communication are the most valuable aspects of the retail shopping experience. Artificial intelligence and digital signage solutions play a key role in achieving personalization. This kind of information tailored to precise demographics-even personalized content for current consumer personalized content in your store, restaurant, branch or venue-has been proven to increase customer satisfaction, stimulate repeat visits, and optimize Operate efficiency and increase sales. Over time, marketing and innovation teams are realizing return on investment through smart digital signage, and we can expect to see more.
Interactivity and digital signage technology trends
The interaction between the front and rear of the house increases the degree of interaction between customers. Every day, you will see the use of interactivity through e-mail, social media sites, and more and more digital signage. The interactivity of digital displays is not to encourage digital screens of any size to display passive images, but to encourage consumers and employees to participate. From touch-screen kiosks to mobile interactive and tablet-based sales assistant tools, interactivity attracts people’s attention while increasing consumer engagement and sales.
The October 2019 survey “Smart Store: Restarting Retail Stores through In-Store Automation” found that lack of product information is the fifth major pain point of the in-store shopping experience, and the third leading point is the difficulty of finding products in the store. shop. Interactive digital signage solutions and assisted sales solutions throughout the store can alleviate these shoppers’ troubles. From answering common questions to providing guidance, helping product discovery or helping with the checkout process, interactive signage fills the gap where employees can’t help customers or guests at any time, and ultimately increases brand awareness and customer loyalty.
For example, interactive content on the screen can encourage customers or patients to contact your company or medical institution. This can take the form of educational content, charts or quizzes displayed on digital signage. When used in this way, interactivity also has the advantage of reducing perceived wait time and leading to higher customer satisfaction.
In 2021, digital signage trends show that choosing the right size of digital signage can increase overall audience engagement. It is easy to see the appeal of the video wall content. Large format video screens have a high impact and are one of the best ways to attract consumers’ attention. However, video walls are not suitable for every situation or situation with limited space.
Although commentators predict that large video screens will become more and more popular, this does not mean that small screens will fail to achieve their goals. Small display options such as touch-screen tablets or digital bookshelf edge displays give your business more flexibility in when and where to promote content. They can also help encourage interactivity or provide consumers with a more personalized approach. When working with the right marketing technology company, brand owners can choose from a variety of technologies available in the market today, and can look forward to digital display trends.
Not long ago, putting a simple poster or a well-designed shop window in the window was one of the most popular ways to attract the attention of potential customers, but the times have changed. In recent years, the use of gorgeous, eye-catching or eye-catching signs to attract consumers off the street into your home has shown steady growth, and we will see more growth in the coming year.
Compared with static posters or window displays, companies choose street signs for many reasons, including:
One-time cost, not continuous investment
Multiple display options
Reduce operating costs and resources
Enhance consumer engagement
Other trends in the digital signage industry in 2021
Enhanced data accuracy-With the rise of AI, the ability to read and analyze data can be better. This enables companies to make data-based decisions that influence their marketing activities, target ideal consumers and develop new products.
Software and hardware development-In 2021, hardware and software will become more complex. This will include advancements in images that attract attention and touch displays to improve consumer interactivity. The benefit to the enterprise will be improved reliability and performance.
The prospects for digital signage are bright, and demand shows no signs of slowing down. 2021 may mean more use of interactivity and greater size changes. With the continuous improvement of hardware and software and the resolution of technical problems, outdoor displays will also have more room for development.
The true success story may well belong to AI. Although not a new thing, artificial intelligence has emerged in recent years, and its functions have brought a wide range of benefits to enterprises, medical centers, and entertainment departments.
Through AI, greater personalization, real-time data and contextual indications can enhance the services provided by retailers, while allowing greater personalization and interaction with consumers.