Digital signage is a relatively advanced identification product. In recent years, we have seen more and more digital signage in reality, and the application scenarios are gradually expanding in depth. If you follow a relatively stereotyped expression, that’s it. “Digital Signage” is a brand-new media concept. It refers to public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge. Multimedia professional audio-visual system for financial and entertainment information.” In fact, the digital signage we currently see does stay at the basic display stage, but we can’t simply interpret the digital signage as an advertising machine, because the advertising machine is one-way The information conveying itself does not recognize the user’s behavior or instructions, and we now focus more on the intelligentization of digital signage, which is the essence of the development of digital signage.
Compared with traditional display signs, one of the biggest features of digital signage is that it can interact with users. This interaction may be in a variety of ways, such as traditional mechanical buttons, touch screens, mobile phone scan codes to send related instructions, and even voice. There are also body movements, etc., which can all be used as interactive methods. In fact, we can deeply experience this in the field of science and education, especially in the robot-related interaction process, we can interact with the big screen through body movements. This is theoretically a typical development direction of digital signage. .
In the initial stage, the digital signage we understand is almost equivalent to the advertising machine, especially the building elevator advertising machine. This is a typical traditional digital signage. This kind of digital signage generally does not have the characteristics of human-computer interaction. Therefore, now We rarely call this kind of advertising machine a digital signage.
With the passage of time, gradually, there have been more number picking machines and smart service self-service terminals for self-ordering in the market. The emergence of these terminal products has greatly subverted the previous generation of digital signage products. At this time, people’s sense of participation and acquisition The feeling is obviously satisfied. However, this generation of products cannot be said to be perfect and flawless. For example, the process of user interaction with digital signage is very mechanical and rigid, only a few fixed operations can be done, and the function is also very single. In addition, it is almost interesting. There is no. Therefore, at this time there is a new generation of digital signage. Compared with the previous two generations, this generation of products can be regarded as intelligent in the true sense. Concepts such as dynamic monitoring, real-time networking, interconnection and intercommunication have been fully applied in the new generation of digital signage products, and in related scenarios, the effect of user feedback is still very good.
Constant change is the unchanging truth in business. Therefore, we cannot stand still on the current achievements of digital signage. The market is always right. So in the next era, where is the development direction of digital signage? This question is also a question that practitioners in the sign industry are thinking about. Whether AR, VR, and AI are breakthroughs, it will take time to verify.
Market demand is changing. As a new product, digital signage is bound to be promising if it actively embraces change, technological innovation, and the ever-changing market demand.